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HomeThink TankCampaign DissectionSofy teams up with Sara Ali Khan for their new campaign

Sofy teams up with Sara Ali Khan for their new campaign

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Unicharm’s feminine hygiene brand, Sofy, is thrilled to welcome the renowned celebrity Sara Ali Khan as its latest brand ambassador. This collaboration is designed to connect with the aspirations of today’s Gen Z girls, offering them assurance, comfort, and hassle-free periods amidst their dynamic lifestyles.

All about the campaign of Sofy with Sara Ali Khan

Unicharm’s Sofy, a leading feminine hygiene brand, is excited to announce the appointment of popular celebrity Sara Ali Khan as its latest brand ambassador. This collaboration is tailored to resonate with the ambitions of Gen Z girls, who aspire to experience confidence, comfort, and worry-free periods amid their fast-paced lives.

Renowned for her dynamic presence and relatable persona, Sara Ali Khan is poised to represent Sofy’s Anti-Bacteria range in an upcoming TVC. The commercial offers a glimpse into Sara’s daily life, showcasing her ability to effortlessly juggle professional commitments and personal responsibilities. Sofy’s Anti-Bacteria range, with its long-hour leakage protection, ensures Sara can navigate each day without worrying about leakage, odor, or bacteria.

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The TVC focuses on highlighting the features of Sofy’s Anti-Bacteria range, positioning the brand as a trustworthy solution that provides the confidence and comfort modern, active girls desire. It is the perfect choice for maintaining worry-free and confident periods. As the brand emphasizes, “hum aage aage duniya peeche peeche,” Sofy remains committed to supporting girls on their journey to greatness.

What do experts have to say about this campaign?

Vijay Chaudhary

Vijay Chaudhary, managing director, Unicharm, says, “The collaboration with Sara Ali Khan as the brand ambassador for Sofy further underlines Unicharm’s dedication in meeting the hygiene needs of girls during periods by offering them the highest product standards.”

Sara Ali Khan shared her excitement about the partnership, stating, “Every girl deserves a partner that understands her dreams and supports her journey, and Sofy has always been my trusted partner. With this association, I take pride in endorsing a product that aligns with the aspirations of the youth today to embrace a lifestyle that’s ambitious and fearless.”

Sara Ali Khan

Talking about the campaign, Bhavana Dogra, Sr. VP & EBD, VML India, added,We are proud to have worked with team Sofy on their latest campaign with Sara Ali Khan. Sara represents the young girl of today who is confident, aspirational and can’t let fear of periods come in the way of achieving her dreams.”

Also Read: Top 15 Influencer Marketing Trends for 2024 – Agency Masala


In conclusion, the collaboration between Sofy and Sara Ali Khan represents a powerful alliance that addresses the essential needs of today’s dynamic and ambitious Gen Z girls. With Sara’s relatable persona and Sofy’s commitment to innovation, the partnership aims to redefine period management, offering not just reliable products but a symbol of confidence and comfort. As we witness Sara gracefully navigate her busy life in the upcoming TVC, Sofy stands out as a dependable companion, ensuring worry-free periods and encouraging girls to stride confidently toward their aspirations, embodying the spirit of “hum aage aage duniya peeche peeche.” This collaboration is not just about periods; it’s about empowering the journey to greatness.

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