In a groundbreaking collaboration, fashion-tech platform LehLah partners with Bollywood star and style icon Athiya Shetty. Users can now shop directly from Athiya’s closet, adding a distinctive flair to their own wardrobe. LehLah’s app will unveil exclusive pieces from Athiya’s personal collection, providing unprecedented access to her unique style in the campaign titled “Your Closet.”
LehLah’ new campaign featuring Athiya Shetty
Collaboration Announcement:
LehLah, a fashion-tech platform, announces its latest partnership with Bollywood actress and style icon Athiya Shetty. Users can now shop directly from Athiya’s closet, infusing their own style with her unique touch.
Campaign Launch:
Continuing their successful collaboration, LehLah introduces another campaign featuring Athiya Shetty. In a new video, Athiya personally invites users to explore her curated collection on the LehLah app, simplifying the process of adopting her iconic style.
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Charitable Contribution:
Proceeds from this collaboration will support the Vipla Foundation’s noble cause of empowering women and children. By shopping from Athiya’s personal closet through the LehLah app, users not only enhance their wardrobe but also contribute to this worthy cause.
What do experts have to say about this campaign?
Commenting on her collaboration for the campaign, Athiya Shetty said, “I am thrilled to share a part of my personal style journey with everyone through LehLah. Fashion is not just about what you wear, but how it makes you feel, and I hope my pre-loved fashion collection inspires confidence and individuality in all who explore it on the app.”
Ashna Ruia, founder, LehLah, further added, “Collaborating with Athiya has been an absolute joy. Her innate sense of style and commitment to empowering others aligns perfectly with LehLah’s ethos. Together, we are not just offering fashion; we’re fostering a community of self-expression and support, all while contributing to a cause close to our hearts.”
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Conclusion
LehLah’s collaboration with Athiya Shetty not only revolutionizes fashion-tech but also empowers users to embody Athiya’s iconic style effortlessly. Through exclusive access to her wardrobe on the LehLah app, users can redefine their fashion choices while contributing to the noble cause supported by the Vipla Foundation. This partnership epitomizes the fusion of style and philanthropy, showcasing the transformative impact of fashion in creating positive change.
