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Swiss Beauty Dives into Wedding ‘BFF Bina Wedding Kaisa’ campaign

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Swiss Beauty is gearing up for a month-long revelry with its wedding-themed campaign, ‘BFF Bina Wedding Kaisa.’ Building on the resounding success of the #MeraWeddingBFF campaign in 2022, this initiative seeks to elevate the achievements even more. Scheduled for December, the campaign aims to redefine the wedding experience, promising a celebration like no other.

What is Swiss Beauty ‘BFF Bina Wedding Kaisa’ campaign?

Swiss Beauty’s ‘BFF Bina Wedding Kaisa’ campaign marks a month-long celebration, building on the success of the #MeraWeddingBFF initiative in 2022. Scheduled for December, this campaign aims to redefine the wedding experience with a focus on diverse wedding occasions.

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The campaign centers around the concept of various wedding events and the unique set of BFFs accompanying the bride. Swiss Beauty introduces four distinct wedding BFFs tailored to specific events, such as ‘Banno ki Saheli,’ ‘Office wali Bestie,’ ‘Bachpan ki Dost,’ and the ‘Sassy NRI.’ This ensures that every bride has a perfect BFF Squad for each special moment, from engagement to cocktail, haldi, mehndi, and sangeet.

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To elevate the celebration, the brand introduces three specially curated bridal kits – Wedding Shagun Kit, Modern Rani Vanity, and Modern Rani Pouch, each capturing the essence of specific wedding events. Additionally, Swiss Beauty showcases different bridal looks from various regions, providing inspiration and product recommendations for brides to achieve their dream wedding looks.

What do experts have to say about this campaign?

Swiss Beauty Dives into Wedding 'BFF Bina Wedding Kaisa' campaign
Saahil Nayar

Saahil Nayar, CEO, Swiss Beauty, said, “Wedding is a journey of a lifetime and every bride deserves to share it with her closest friends. It all started with a thought that ‘It’s a Bride’s world and we are merely living in it’. You will hear and experience stories from the eyes of the bride while she lets you go along the most beautiful journey of her life. “

“The campaign is our ode to the joy, laughter and beauty that BFFs bring to this special occasion. It’s about looking and feeling your best while creating memories that last a lifetime”, he added.

Conclusion

In conclusion, Swiss Beauty’s ‘BFF Bina Wedding Kaisa’ campaign promises to redefine the wedding experience with a month-long celebration, inspired by the success of the #MeraWeddingBFF campaign in 2022. With a focus on diverse wedding occasions, the campaign introduces four unique wedding BFFs tailored to specific events, ensuring every bride has a perfect squad for each memorable moment. The specially curated bridal kits and regional bridal looks add an extra layer of excitement and inspiration, making Swiss Beauty the go-to brand for brides seeking to capture the essence of their dream weddings. As December unfolds, the campaign invites brides to embark on a journey of style, joy, and unforgettable memories with their chosen BFFs and Swiss Beauty’s exclusive offerings.

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