Swiss Beauty, the renowned makeup brand, has embraced the spirit of love and companionship with its latest campaign, #PyaarSBHai, just in time for Valentine’s Day. The brand aims to redefine the relationship with makeup as a love language and position itself as the perfect beauty companion.
Swiss Beauty: #PyaarSBHai Campaign
#PyaarSBHai is not just a campaign; it’s a complete 360-degree marketing experience. Swiss Beauty is set to engage its audience through various channels, including Instagram, where content will cover gifting ideas, GRWM (Get Ready With Me) reels for date nights, makeup guides for specific looks, and hacks and tips to enhance the Valentine’s Day glam. Ongoing activities across exclusive brand outlets add a touch of uniqueness to the campaign.
Brand ambassador, Taapsee Pannu has been featured in the campaign’s digital video. Focusing on the key message ‘Valentine’s pe crush ho na ho, perfect blush zarur hona chahie’, the video reinforces the campaign’s intention to celebrate the day of love with yourself and makeup BFF.
Also Read: 10 Top Valentine’s Day Outfit Ideas for Every Kind of Date
Valentine’s Day Specials
In line with the Valentine’s Day theme, Swiss Beauty has introduced a dedicated category on its website, along with a Valentine’s Day page featuring special offers for customers. The brand aims to make Valentine’s Day about more than just romantic love; it’s a celebration of self-love and the relationships that enrich our lives.
Empowering Individuality and Inclusivity
Swiss Beauty has consistently championed the values of individuality and inclusivity, encouraging consumers to embrace their unique beauty. #PyaarSBHai aligns with these principles, positioning Swiss Beauty not just as a makeup brand but as a companion on the journey of self-discovery and self-expression.
Swiss Beauty Product Offerings
As part of the campaign, Swiss Beauty introduces the BFF Forever Gift Box, a thoughtful gifting option for Valentine’s Day. The Wing and Volume Kit, featuring a quick-dry liquid eyeliner and precision mascara, is designed to accentuate the eyes. Customers can choose from limited edition products and combos, including blushes, lip gloss, Stay On lip crayons, and a 24/7 Passport Eyeshadow palette.
Also Read: Top 10 unique Valentine’s Day Campaign Ideas to fall in love with
CEO’s Perspective
Saahil Nayar, CEO, of Swiss Beauty, said, “Commemorated as the day of love, Valentine’s Day gives an opportunity to celebrate love in all forms. With this campaign, we reinforce friendship as the strong foundation of a relationship intertwined with love. It is an ode to the power of love, reminding us that whether it’s self-love, cherished friendships, or romantic connections, every bond enriches our lives. The brand wishes to amplify these moments for its customers. Whether it is dressing up for yourself, glamorous look for your date night, brunch with your girlfriends, or even expressing your feelings for your bae with a thoughtful gift, Swiss Beauty stands strong as our customers’ ultimate BFF.”
Wrapping up: #PyaarSBHai campaign
Swiss Beauty’s #PyaarSBHai campaign goes beyond the traditional expressions of love, focusing on self-love and the bonds of friendship that make life beautiful. As Valentine’s Day approaches, embrace the power of love and self-expression with Swiss Beauty, your trusted companion on the journey of beauty and individuality.
