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HomeThink TankCampaign DissectionTata Motors Unveils 'Karo Life Control Mein’ Campaign

Tata Motors Unveils ‘Karo Life Control Mein’ Campaign

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Tata Motors, a manufacturer of commercial vehicles, has initiated the ‘Karo Life Control Mein’ campaign for its connected commercial vehicles platform known as Tata Motors Fleet Edge.

Tata Motors’ new campaign ‘Karo Life Control Mein’

Tata Motors, a leading manufacturer of commercial vehicles, has launched the ‘Karo Life Control Mein’ ad for its connected commercial vehicles platform – Tata Motors Fleet Edge.

The campaign showcases how it empowers businesses to assume control of their operations, optimize resources, and enhance overall fleet performance. Comprising 15 films, each dedicated to highlighting unique features of the platform, the campaign introduces narrators who play a pivotal role in elucidating the benefits of Fleet Edge, enhancing operational efficiency, and simplifying fleet management.

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Tata Motors Fleet Edge represents an advanced telematics platform designed to facilitate efficient fleet management. With actionable insights and real-time vehicle tracking, this connected vehicle platform enhances operational efficiency, thereby reducing logistics costs in India.

Ad Films

What do experts have to say about this campaign?

Shubhranshu Singh

Commenting on the campaign, Shubhranshu Singh, chief marketing officer, Tata Motors Commercial Vehicles, said, “Centred around empowering users with seamless control over fleet operations, the campaign perfectly aligns with the overarching theme of Karo Life Control Mein. The series blended simple messaging of Fleet Edge’s benefits with subtle humour. Each story has been crafted keeping in mind the genuine challenges our customers encounter in fleet operations, and hence, relating to them. “

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In conclusion, Tata Motors’ ‘Karo Life Control Mein’ TVC marks a significant step towards empowering businesses in the realm of commercial vehicle management. With its innovative Fleet Edge platform and engaging series of films, Tata Motors aims to revolutionize fleet operations, optimize resources, and drive down logistics costs in India. This campaign not only highlights the advanced capabilities of Fleet Edge but also underscores Tata Motors’ commitment to providing cutting-edge solutions that enhance operational efficiency and elevate the overall performance of commercial fleets.

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