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L’Oréal Paris Introduces Glycolic Bright Dark Circle Eye Serum ft Anushka Sharma in the new campaign

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Expanding its footprint in under-eye care, L’Oréal Paris introduces a new campaign its newest breakthrough for the Indian market featuring Anushka Sharma. Glycolic Bright Dark Circle Eye Serum. This innovative solution tackles under-eye hyperpigmentation and puffiness head-on.

L’Oréal Paris new campaign featuring Anushka Sharma

Introduction of Glycolic Bright Dark Circle Eye Serum:

In a bid to expand its presence in the under-eye care segment, L’Oréal Paris proudly introduces its latest breakthrough for the Indian market – the Glycolic Bright Dark Circle Eye Serum. This innovative solution targets under-eye hyperpigmentation and puffiness effortlessly, catering to the diverse skincare needs of Indian consumers.

Innovation and Efficacy:

As the eye serum category witnesses continuous growth, L’Oréal Paris reaffirms its commitment to innovation with this product, specially crafted for Indian skincare preferences. Scientifically formulated to reduce dark circles by an impressive 49% in just two weeks, it offers visible improvements with consistent use. With dark circles, hyperpigmentation, and puffiness posing common challenges, especially for modern women, this breakthrough serum delivers transformative results, setting a new benchmark in under-eye care.

Key Ingredients and Features:

Crafted with a potent blend of three per cent Glycolic Acid, Vitamin CG, and Niacinamide, L’Oréal Paris Glycolic Bright Dark Circle Eye Serum is tailored for proven efficacy on Indian skin. Equipped with a unique Triple Bead Applicator, it boasts patented technology that delivers an instant cooling effect while ensuring rapid product absorption, effectively reducing puffiness under the eyes.

Also Read: Brand Ambassadors v/s Influencers – What your brand needs – Agency Masala

Strategic Marketing Campaign:

In a strategic move, L’Oréal Paris unveils a dynamic out-of-home (OOH) campaign at key locations such as airports, business parks, and metro trains in major cities like Delhi, Mumbai, and Bengaluru. The campaign features contextual creatives and engaging copy aimed at raising awareness about the importance of under-eye care, leveraging relatable everyday situations.

Celebrity Endorsement and Brand Reach:

The campaign prominently features popular actor Anushka Sharma, the face of L’Oréal Paris skincare portfolio. Additionally, the brand expands its reach through cinema placements during late-night screenings, effectively captivating audiences during prime viewing hours. Leveraging strategic collaborations with cinema halls, Connected TV, and OTT platforms, L’Oréal Paris ensures comprehensive visibility across multiple touchpoints, enhancing engagement with discerning consumers.

Product Availability and Pricing:

Priced at Rs 699, the Glycolic Bright Dark Circle Eye Serum is ophthalmologically tested, suitable for all skin types, and clinically proven to treat visible dark circles. With this innovation, L’Oréal Paris continues its legacy of providing impactful and proven skincare solutions, enhancing the skincare experience for consumers nationwide.

What do experts have to say about this campaign?

Dario Zizzi

Speaking about the launch of this product, L’Oréal Paris general manager Dario Zizzi said, “At L’Oréal Paris, we understand that addressing dark circles is a top skincare concern for consumers today. Recognizing the gap in the market, we are proud to introduce a scientifically formulated solution that stands out. Our dermatologically validated claim not only emphasizes effectiveness but is specifically proven on Indian skin. We believe in providing consumers with trusted, science-backed products that cater to their unique needs, setting a new standard in skincare innovation.”

Also Read: PUMA has made Anushka Sharma the new “Propah Lady”. – Agency Masala


In conclusion, with the introduction of the Glycolic Bright Dark Circle Eye Serum, L’Oréal Paris reaffirms its commitment to innovation and consumer-centric skincare solutions. This breakthrough product not only addresses common under-eye concerns but also showcases the brand’s dedication to providing visible results backed by scientific research. Through strategic marketing initiatives and collaborations, L’Oréal Paris ensures widespread accessibility and engagement, further solidifying its position as a leader in the skincare industry. With the Glycolic Bright Dark Circle Eye Serum, consumers can expect transformative results, setting a new standard in under-eye care and enhancing their overall skincare experience.

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