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HomeThink TankCampaign DissectionThe Moms Co. is celebrating motherhood with a new campaign featuring Sonam...

The Moms Co. is celebrating motherhood with a new campaign featuring Sonam A. Kapoor.

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The Moms Co. understands that every mother has a unique story and has launched a new campaign called “For Every Mom, Through Every Change”. This campaign celebrates the heroic nature of mothers by providing them with toxin-free products that are specially designed to meet the changing body needs of a mother and her baby. The brand ambassador for this digital campaign is Sonam A. Kapoor, who will be promoting the brand’s mother and baby care range.


As a mother, we know that motherhood comes not only with a boundless love for our little ones but also with lasting changes to our bodies that require special care. The Moms Co.‘s “For Every Mom, Through Every Change” campaign celebrates the multifaceted nature of mothers, who embody both strength and tenderness in equal measure. As mothers, we are constantly evolving and adapting to the ever-changing world around us, and The Moms Co. understands and honors this incredible transformation that our bodies, skin, and hair undergo. The campaign supports us with essentials that meet our needs at every stage of our lives. The brand’s value is further enhanced through the campaign, showcasing how all of its products are made with natural ingredients, dermatologically tested, free from toxins and allergens, and meet the highest safety standards.

Also read: Promises and Treats: Mother Dairy Launches #MotherPromise Ice Cream Campaign

Speaking on the launch Sukhleen Aneja, CEO, Good Brands Co., The Good Glamm Group commented “The Moms Co. understands the needs of mothers like no other brand. Through our new campaign, For Every Mom, Through Every Change we want to highlight that we recognize the changes the mother goes through at every stage in her life and we formulate products keeping in mind those changes with the finest natural ingredients. Our mission is to provide the mothers with the results she needs and the care she deserves, empowering them to be the superhero she already is.”

Speaking about her association, Actor & Brand Ambassador Sonam A. Kapoor commented, “As a new mother, I’ve experienced firsthand how transformative the journey of motherhood can be, both physically and emotionally. That’s why I’m so proud to be a part of The Moms Co.’s ‘For Every Mom, Through Every Change’ campaign. The brand truly understands the evolving needs of mothers and babies and provides them with ​dermatologically ​safe, 100% natural, and effective products that support them every step of the way. From the early days of pregnancy to the joys and challenges of raising a little one, The Moms Co. has been my go-to for everything I need to feel my best. I’m thrilled to be a part of this movement that celebrates the superheroes that mothers truly are.”

Speaking about the brand insight & idea, Suraja Mishra, CEO, BBDO India commented, “Our analysis informed us that the mother and baby care category suffers from ‘empathy-deficit’. Everyone is busy selling, very little is being done to understand the consumer beyond the surface. When The Mom Co. came to us with a sharp brief asking for us to craft a campaign with a sharp brand differentiation we decided to listen to confessions mothers had to make. And this deep empathetic listening revealed a powerful truth that – ‘once a woman becomes a mother she goes through a sea of changes through her life which isn’t well understood by anyone’. We decided to make this truth the bedrock of the brand that has created a portfolio of product offerings based on a deep understanding of a woman’s changing physical, emotional and psychological stages through life. And thus emerged this powerful brand idea – The Mom Co. – ‘For every mom, through every change!’.”

The Moms Co. is embarking on an exciting new chapter with its fresh vision, which highlights the importance of natural care and proof of performance. The brand’s new avatar will be launched through a captivating campaign that will debut on its social media channels, including YouTube and Instagram, starting from today, 8th May. The campaign will be further amplified across digital and mainstream media to spread the message to a wider audience.

It is heartening to see brands acknowledging the incredible journey of motherhood and celebrating mothers on Mother’s Day. The emotional connection that this ad creates with its sentimental line is truly touching and shows the brand’s deep understanding of the challenges and joys that come with being a mother. It’s great to see brands recognizing and honoring the selfless love and dedication of mothers, who are truly superheroes in their own right.

Credits:

Client: The Moms Co.

Marketing team : Achyut Daga, Mita Pandya, Suchismita Ganguli

Production: Big Momma Productions 

Director: Sohini Dasgupta

DOP: Deep Metkar

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