DaMENSCH, a men’s innerwear and athleisure brand, has teamed up with Vicky Kaushal to release a music video ad campaign for their product line. The video focuses on evoking a fresh sensation with their range of products.
DaMenSCH new ad features Vicky Kaushal
DaMENSCH, a brand specializing in men’s innerwear and athleisure, has partnered with Vicky Kaushal to debut a music video ad campaign showcasing their product line. The video aims to evoke a fresh sensation with their range of offerings.
The video kicks off with lively music reportedly inspired by R.D. Burman, the late Indian music director. As part of the campaign, the lyrics of the music are intentionally gibberish, adding a unique touch to the theme.
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What do experts have to say about this campaign?
“When the campaign idea was pitched to me, I was very happy to see a fresh and different approach that represents a new age brand that DaMENSCH is . This new feeling is something you all need to experience to understand what we are trying to say through visuals,” Vicky Kaushal, bollywood actor, said.
Speaking about the campaign, Anurag Saboo, co-founder of DaMENSCH, said, “Our customers often struggled to describe how amazing they felt in a DaMENSCH, which sparked the idea for this ad. Comfort is an experience that needs to be felt, it is beyond words. Vicky Kaushal, known for his confidence and comfort in his individuality, is the perfect face for this campaign, and we’re thrilled to collaborate with him”
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Conclusion
In collaboration with Vicky Kaushal, DaMENSCH’s new music video ad campaign not only highlights their men’s innerwear and athleisure products but also creates a vibrant atmosphere with its upbeat music and playful, gibberish lyrics inspired by R.D. Burman. This innovative approach not only captures attention but also reinforces the brand’s commitment to evoking a fresh and energetic feeling among its audience.
