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HomeThink TankCampaign DissectionWomen's Day Campaign: Adidas launches its Revolutionizing Activewear collection with Inspiring Athletes

Women’s Day Campaign: Adidas launches its Revolutionizing Activewear collection with Inspiring Athletes

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Adidas India is really getting tenacious for International Women’s Day. They’ve launched a powerpack campaign featuring their badass women athletes and a new activewear collection, celebrating the power of moving freely and rising above all those pesky distractions that get in the way of achieving one’s full potential. a campaign that features their awesome women athletes and a new activewear collection. The campaign aims to inspire women to embrace their unique qualities and showcase them in an unfiltered way, both on and off the field. It’s all about celebrating the diverse and multi-faceted identities of women, whether they’re athletes, artists, or everyday heroes.

Adidas has launched this campaign featuring eight remarkable women athletes, including Manika Batra, Ashalata Devi, Mirabai Chanu, Nikhat Zareen, Lovlina Borgohain, Palak Kohli, Shaili Singh, and Hima Das, showcasing the brand’s all-new range of bras and leggings. The campaign highlights the power and strength of these incredible women while also promoting Adidas’ new activewear collection designed to provide women with the support and comfort they need to achieve their goals. By featuring these inspiring athletes, Adidas is not only promoting its brand but also inspiring women to pursue their dreams and express themselves with confidence.

Indian sprinter, Hima Das said, “A worry-free workout session surely unlocks the best within you and helps one to push yourself to achieve greater things. Having enjoyed this personally, I’m elated to be part of this film that aims to inspire women in our society to be relentless and stretch themselves beyond the traditional notions to achieve their dreams.”

Indian Para-Shuttler, Palak Kohli said, “Nothing should hold one back from moving limitlessly to achieve their dreams. I believe that a calm and distraction-free mind ensures you see the possibilities beyond the conventional barriers. Therefore, with this film I hope to encourage women to break free and perform to put their best foot forward, irrespective of the sport.”

Also Read: Eliminating Gender Bias in Sports Advertising: Star Sports and DDB Group’s Campaigns

Loitongbam Ashalata Devi, captain of the senior Indian Women’s Football Team said “Through this film, I want to encourage women to embrace their uniqueness and let nothing hold them from achieving their best.”

This campaign is not just about promoting a brand or selling products, it’s about empowering women to break free from limiting beliefs and express themselves fully. Adidas is giving a voice to the everyday heroes, the women who inspire us with their hard work and dedication, whether they’re athletes or not. This campaign is a reminder that we are all capable of greatness, and we all deserve to feel comfortable and confident in our own skin.

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