Pond Skin Institute, a renowned global beauty brand, has launched a fresh TVC campaign featuring brand ambassadors Kiara Advani and Keerthy Suresh. This campaign presents Pond’s in a sophisticated and elevated light, emphasizing scientific expertise and beauty innovation. These TVCs mark a new chapter for Pond’s in India, aiming to resonate with skincare enthusiasts nationwide.
Kiara Advani and Keerthy Suresh in Pond latest campaign
Pond Skin Institute, a global beauty brand, introduces brand ambassadors Kiara Advani and Keerthy Suresh in a new TVC campaign, presenting a premium and elevated image. Scientific expertise and beauty development are at the core, marking a new era for Pond’s in India and aiming to connect with skincare enthusiasts nationwide.
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Campaign Details: The brand has launched two commercials, each featuring Kiara and Keerthy addressing common skincare concerns and highlighting the science behind Pond’s bright beauty range. This includes products like serum and facewash with Niacinamide, designed to fade dark spots and reveal radiant skin.
Broadcast Strategy: The TVCs are airing nationwide on traditional and digital platforms, showcasing Pond’s rich heritage of skincare innovation and excellence. Consumers can explore the new bright beauty range at retailers nationwide.
Agency Credits:
- Chief Creative Officers: Harshad Rajadhyaksha, Kainaz Karmakar, Sukesh Nayak
- Executive Chairperson: Hephzibah Pathak
- President, Ogilvy Mumbai and Kolkata: Hirol Gandhi
- Senior Executive Creative Director: Tanuja Bhat
- Group Creative Director: Siddhesh Telang
- Senior Creative Director: Aditi Khokhani
- Creative Director: Neelam Lakhani, Siddarth Kalro
- Associate Creative Director: Kinni Mehta Gupta
- Creative Controller: Bhavini Trikha, Rasika Labade
- Executive Vice President, Planning: Abigail Dias
- Vice President, Planning: Devika Sharma, Vinit Jani
- Director, Planning: Vishakha Nangalia
- Executive Vice President, Account Management: Chitralekha Chetia
- Client Services Director: Khushboo Patil
- Group Account Manager: Roopam Sharma
- Assistant Account Executive: Gyan Saldanha
- Production House: Offroad Films
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What do experts have to say about this campaign?
Harshad Rajadhyaksha and Kainaz Karmakar, chief creative officers at Ogilvy India, said, “The new chapter of Pond’s has science at its heart. This can be seen in not just the communication, but the packaging and the products too. The world of beauty is changing at a super rapid pace. Ingredients are taking centre stage, and the consumers are investing time in deeply knowing their skin and beauty products. The way forward on Pond’s is in line with this new world.”
Commenting on the newly launched TVC Pratik Ved, skincare head, Beauty and Wellbeing, Hindustan Unilever, said, “Commenting on the newly launched TVC Pratik Ved, Skincare Head, Beauty & Wellbeing, Hindustan Unilever Limited said, “At this exciting juncture for Pond’s Skin Institute, we proudly celebrate our heritage with the unveiling of an advanced skincare range. By seamlessly blending the finest elements of science, beauty mastery, and innovation, we invite people to rediscover and experience the brand in an all-new avatar. This reinvention is guided by our brand-new communication for Pond’s, which focuses on the impact of life on skin and beauty. With ground-breaking scientific innovations, we remain committed to making miracles happen for your skin, ensuring we stay ahead of the curve in today’s ever-changing beauty landscape while honoring our 175-year legacy.”
Conclusion
In conclusion, Pond Skin Institute’s latest campaign featuring Kiara Advani and Keerthy Suresh marks a significant stride towards redefining beauty standards with scientific precision and innovation. By addressing common skincare concerns and showcasing the effectiveness of their bright beauty range, Pond’s has not only elevated its brand image but also strengthened its connection with skincare enthusiasts nationwide. With these compelling TVCs airing across diverse platforms, Pond’s continues its legacy of excellence in skincare, inviting consumers to experience transformative skincare solutions firsthand.
