Zepto has introduced Jasprit Bumrah as its brand ambassador and launched a campaign showcasing the fast bowler’s association.
What Is zepto’s New Campaign With Jasprit Bumrah
Zepto’s latest campaign with Jasprit Bumrah, created by L&K Saatchi & Saatchi, is hilariously titled ‘Groceries delivered at Bumrah speed.’ This unconventional ad series, comprising three films, takes a playful spin on Bumrah’s renowned speed. In one of these entertaining commercials currently airing, Bumrah assumes the role of a back-seat driver, amusingly instructing a pilot to pick up the pace, cleverly paralleling his fast bowling expertise with Zepto’s rapid delivery service. It’s a delightful collision of cricketing prowess and speedy deliveries, making it a truly unique and quirky advertising concept.
Also Read: JioMart Signs Mahendra Singh Dhoni As Brand Ambassador
What Do Experts Have To Say About The Zepto Campaign With Jasprit Bumrah?
Viral Jhaveri, chief growth officer, Zepto, said, “Our partnership with Jasprit underscores our commitment to pushing boundaries, achieving perfection, and delivering with speed, consistency and precision, much like Bumrah on the cricket field.”
Kartik Smetacek, joint NCD, L&K Saatchi & Saatchi, said, “Zepto and Bumrah is a marriage made in marketing heaven. On the face of it, having India’s fastest bowler endorse a quick commerce brand seems obvious. So it was important the campaign used him in a way that was less than obvious. This film and the two to follow deliver on that, using Bumrah in a fresh, surprising, uniquely Zepto way.”
Also Read: Yuvraj Singh And Vicks Unite For Team India In #VicksKholIndiaBol campaign
Conclusion
In conclusion, Zepto’s collaboration with cricket sensation Jasprit Bumrah and their ‘groceries delivered at Bumrah speed’ campaign, crafted by L&K Saatchi & Saatchi, represents a delightful and inventive approach to advertising. By humorously drawing parallels between Bumrah’s fast bowling prowess and Zepto’s swift delivery service, the campaign manages to stand out as a truly quirky and memorable marketing concept. It’s a creative fusion of sportsmanship and customer convenience, leaving a lasting impression in the world of advertising.
