The thrill of the cricket season is here, and Zomato, the leading food delivery platform, is batting big with a groundbreaking campaign for the Tata IPL 2024. This year, Zomato is going the extra mile with the launch of AI-powered advertisements designed specifically for their restaurant partners.
Zomato AI-Powered Campaign
Zomato is upping the ante by using AI-generated advertisements specifically designed for their restaurant partners. These dynamic ads capture the excitement of watching the game with friends and family, while cleverly highlighting each restaurant’s signature dish. This approach provides a tailored promotional tool during the high-demand IPL season.
Also Read: Dhoni Partners with Explosive Whey as brand ambassador
Collaborative Innovation
Conceptualized by Zomato’s in-house creative team and brought to life by visionary directors Raj Nidimoru and Krishna DK, the ads feature Zomato’s brand ambassador, superstar Ranveer Singh, alongside the beloved Samantha Prabhu and cricket icon Cheteshwar Pujara.
The AI-generated ads are cautiously crafted to capture the essence of friendship and love for watching a cricket match together and the joy of ordering your favorite food online. The AI films highlight each restaurant partner’s name and a signature dish, serving as a tailored promotional tool during the high-demand cricket season. The campaign has been produced by Ryde productions.
Also Read: Ranveer Singh & Chris Gayle Return to Light Up Zomato’s IPL Campaign
Sahibjeet Singh Sawhney’s perspective
Commenting on the initiative, Sahibjeet Singh Sawhney, head of marketing, Zomato, said, “At Zomato, we continuously strive to offer value-added services to our restaurant partners and customers. This initiative exemplifies our dedication to supporting our partners and enriching the food ordering experience for our customers. We are excited to witness how these personalised ads will propel our restaurant partners’ promotional efforts, enabling them to reach a wider audience set through targeted marketing.”
Bringing Cricket, Movies, and Food Together for Zomato AI Campaign
Raj Nidimoru and Krishna DK, added, “Collaborating with Ranveer, Samantha, and Pujara on set was a fantastic experience that brought a unique charm to the films. It was exciting to blend the worlds of cricket, movies, and Zomato in a quirky way. Although we don’t often do ads, we were thrilled to be a part of this creative journey with Zomato. The experience was surprisingly collaborative and a lot of fun!”
Engagement and Outreach
Zomato’s campaign extends beyond AI-powered ads. They’ve partnered with JioCinema to deliver contextualized advertising tailored for every IPL match on their CTV platform. In addition, Zomato has created over 900 assets spanning various platforms like print, outdoor, and cricket-focused apps, ensuring maximum reach throughout the IPL season.
Conclusion
Zomato’s trailblazing AI-powered campaign heralds a new era in IPL advertising, setting unprecedented benchmarks for creativity, customization, and engagement. By leveraging the potential of artificial intelligence, Zomato not only amplifies the promotional endeavors of its restaurant partners but also enriches the overall experience for cricket aficionados and gastronomes alike. As the Tata IPL 2024 season unfolds, Zomato’s innovative campaign continues to captivate audiences, reaffirming its stature as a frontrunner in the domain of food ordering and delivery.
