L&K Saatchi & Saatchi, a part of Publicis Groupe India, has recently made significant appointments to fortify its strategy leadership. Snehasis Bose, the former Chief Strategy Officer (CSO), has been elevated to the role of Group Chief Strategy Officer, overseeing strategy not only for L&K Saatchi & Saatchi but also for Publicis India and Saatchi & Saatchi Propagate. Joining him in this strategic endeavor is Ekta Relan, assuming the position of CSO for L&K Saatchi & Saatchi.
The Rise of Snehasis Bose: From CSO to Group CSO
Snehasis Bose’s journey from Chief Strategy Officer to Group Chief Strategy Officer is a testament to his strategic prowess and leadership. With over two decades of experience, Bose has left an indelible mark on L&K Saatchi & Saatchi since joining in 2015. His elevation to the role of CSO in 2020 was a recognition of his innovative approaches and exceptional leadership skills.
During his nine-year tenure, Bose has played a pivotal role in driving growth for a wide array of brands, including Hero MotoCorp, ITC, Renault, JioMart, Audi, Reliance Digital, Zepto, Akasa Air, Nivea, Relaxo, Dabur, Grupo Bimbo, and AU Bank, among others. His strategic initiatives have consistently delivered impactful results, earning him the trust and respect of both clients and colleagues.
Now, as Group CSO, Bose’s influence extends beyond L&K Saatchi & Saatchi to encompass strategic oversight for Publicis India and Saatchi & Saatchi Propagate as well. Despite his expanded responsibilities, Bose remains committed to driving growth and innovation, continuing to report to Paritosh Srivastava, CEO of L&K Saatchi & Saatchi and Publicis India.
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Ekta Relan: A New CSO for L&K Saatchi & Saatchi
Ekta Relan, a strategic luminary with a distinguished career spanning over two decades, assumes the role of Chief Strategy Officer for L&K Saatchi & Saatchi. With a track record of challenging cultural norms and delivering impactful results, Relan brings a fresh perspective and innovative strategies to the agency.
With over twenty-three years of experience, Relan joins L&K Saatchi & Saatchi following a successful tenure as Chief Strategy Officer at Lowe Lintas, where she led the strategy team for Unilever. Her expertise extends across various roles at Mullen Lintas, Sapient Nitro Singapore, and Unilever Singapore, showcasing her versatile skill set and strategic acumen.
Relan’s dedication to developing solutions that challenge cultural norms and drive impactful results aligns seamlessly with L&K Saatchi & Saatchi’s vision. Collaborating closely with Paritosh Srivastava and Snehasis Bose, she is poised to spearhead the agency’s strategic initiatives, ushering in a new era of innovation and excellence.
Paritosh Srivastava’s Vision
Commenting on the appointments, Paritosh Srivastava, CEO, L&K Saatchi & Saatchi and Publicis India said, “Given the disproportionate growth all three agency brands have seen in client results, creative respect and revenue over the last few years, and the significant role the strategic function has played, it is the right time for us to introduce a force multiplier. Snehasis is a proven war horse who has been a great asset and most dependable partner to the agency. It’s a natural progression for him to bring his influence and impact across the other agencies. Ekta is a rare talent, with her wealth of experience and strategic acumen, she is the perfect strategic leader and cultural fit to take L&K Saatchi & Saatchi’s spirit of ‘Our Client’s Business Is Our Business’ to the next level.”
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Snehasis’ words
Snehasis added, “My journey at L&K Saatchi & Saatchi has been transformational, and this new role promises to be orbit-shifting! Both Publicis India and Saatchi & Saatchi Propagate are on accelerated growth curves, and I am grateful to be an active part of their stories. With Ekta’s rich experience, deep wisdom and hunger for the new, I look forward to creating a symbiotic partnership that will unlock new possibilities for our clients, taking the L&K Saatchi & Saatchi ownership mandate to the next level. Looking forward to more audacity, challenges and rocket-like-growth!”
Ekta Relan’s words
Speaking on her appointment, Ekta said, “L&K Saatchi & Saatchi is on a dynamic growth trajectory, redefining the role an agency can play for its clients’ business. I am thrilled to be a part of this enriching journey where commerce and culture beautifully fuel each other. I eagerly anticipate collaborating with the agency’s talented team, also learning and leveraging the power of the entire Publicis ecosystem to build solid brands that connect with their audience in unexpected and relevant ways.”
Conclusion
As L&K Saatchi & Saatchi embarks on this new chapter, fueled by strategic reinforcement, the stage is set for continued growth, innovation, and client-centric excellence. With Bose and Relan at the helm, the agency is poised to redefine the boundaries of success in the advertising landscape.
