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Munna Bhai And Circuit are back for ACKO new campaign

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After two decades of anticipation, the moment we’ve all been waiting for is here! Munna Bhai and Circuit reunite on screen for ACKO Health Insurance’s latest campaign. ACKO has introduced its new health insurance product, the “ACKO Platinum Health Plan, starring Sanjay Dutt and Arshad Warsi . Directed by Rajkumar Hirani, the campaign is aptly titled “Health Insurance ki Subah ho Gayi Mamu.

The Reunion of Munna Bhai And Circuit In ACKO Ad Film

The ACKO ad film is a momentous reunion of Munna Bhai and Circuit, skillfully capturing their iconic chemistry and banter. Notably, this year marks the 20th anniversary of “Munnabhai MBBS.”

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Directed by the renowned Raj Kumar Hirani and conceptualized by Leo Burnett, these six ad films serve as a beacon of information, shedding light on the extraordinary features of ACKO’s new plan. They emphasize zero waiting periods, 100% bill payment, the advantages of full ailment disclosure for a seamless claim process, and the simplicity of filing claims. These ads boldly challenge traditional health insurance norms, establishing ACKO’s new plan as a true industry disruptor.

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Here Are Series of 6 Films

1. Zero Waiting Period

https://youtu.be/QvGmPRvKX34

2. Full Disclosure

https://youtu.be/HLG9sgDxzzk

3. 100% bill Payment

4. Solid Wala Health Insurance

5. Acko Se Top Up

6. Scan and Claim

What Do Experts Have To Say About This Reunion?

Ashish Mishra, EVP- Marketing, ACKO, said, “Munna and Circuit have always challenged the status quo in their unique style. This fits perfectly with what we have also been trying to do at ACKO. While building the product, we genuinely focused on simplifying health insurance and removing all the pain points that customers have to face.”

He also says, “we are grateful to Mr Hirani for bringing his unique style of storytelling of explaining complex issues easily, to this ad campaign. We would also like to thank our partners at Leo Burnett, who have worked tirelessly to bring this to life.”

Vikram Pandey, national creative director, Leo Burnett India, says, “This was one of those ideas that everyone thought was fantastic but unachievable. Munna-Circuit helping people by challenging the age-old norms of the health insurance category seemed perfect. But getting Sanju, Arshad, and Raju Hirani to create the next episode of the Munna Bhai series, that too for an advertising campaign, seemed impossible.”

Munna Bhai And Circuit are back for ACKO new campaign
Vikram Pandey

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Credits

Director : Raj Kumar Hirani

Associate Producer : Zahra Kachwala

Production House  : Prodigious, MD – Varun Shah

Client: ACKO

EVP Marketing: Ashish Mishra

Senior Director Marketing: Nitin Khanna

Assistant Manager Marketing: Sanjeev Reddy

Agency: Leo Burnett, Mumbai

CEO-Leo Burnett South Asia: Dheeraj Sinha

Chairperson – BBH India

CEO & Chief Creative Officer, South Asia: Rajdeepak Das

National Creative Director : Vikram Pandey

Executive Director: Abhimanyu Khedekar

Executive Creative Director: Ashish Sharma

Associate Executive Creative Director: Sagar Parab

Associate Vice President: Shailee Mehta

Associate Vice President – Strategy: Raghav Swamy

Brand Services Director: Ryan Carlo

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