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HomeThink TankHow Bollywood is Winning at Marketing through brand integration.

How Bollywood is Winning at Marketing through brand integration.

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Have you seen the new B-town buzz movie “Tu Jhooti Main Makkar“? Ranbir Kapoor and Shraddha Kapoor starrer movie that’s been causing quite a stir in the film industry lately. Sure, the star cast is impressive, but the brand placements peppered throughout the film are what really caught people’s attention. Even in the cinema, viewers can’t help but notice the constant parade of brands popping up on the screen.

“Tu Jhooti Main Makkar” didn’t just have a few brand integrations, it had a series of brand placements happening there. The movie cleverly featured some of the most popular brands, like Mercedes, Jeep, and the news channel Aaj Tak along with a few unexpected ones, like Swiggy, Chaayos, Chillis, and ENVY.

Not only this but they also made sure to feature designer brand Manish Malhotra and Samsung’s iconic flip phone. It’s clear that the filmmakers wanted to ensure that no brand was left behind in their marketing efforts, and they did so seamlessly. By featuring these brands in the film, they not only added to the authenticity of the scenes but also made a huge shoutout to the brands.

“Tu Jhooti Main Makkar” doesn’t generate a significant amount of revenue from the box office, but the extensive brand integrations in the film are likely to compensate for it. With so many brands making their way into the film, it’s clear that the production team invested a significant amount of time and resources into creating a seamless integration of these products into the storyline. By doing so, they not only made the brands a part of the film but also ensured that the products were reaching a wider audience.

Why Bollywood is doing brand integration in their movie?

It is like a sneaky ninja move in marketing. It seems like marketers have discovered a new way to sneak their products into our lives – by placing them right in the middle of our favorite movies and TV shows. And you know what, research suggests that it actually works. By weaving brands seamlessly into the plot, marketers are able to capture the audience’s attention and create positive sentiments toward their products.

Bollywood movies are not just a source of entertainment but also a significant platform for brand integration. With a massive audience reach, brand integration in movies has become a popular promotional tactic used by marketers to increase brand awareness and recall.

The filmmakers collaborate with the brands and products to include them in their movies in a way that feels organic and natural so that it does not disrupt the viewing experience of the audience. This is done through product placement, where a real commercial product is used in fictional media, and the presence of the product is the result of economic exchange.

The objective of brand communication through product placement is to expose the audience to the brand and increase awareness so that the brand is easily recalled when the audience sees it in real life. This can also help satisfy the customers to an optimum level, as they are already familiar with the product or brand from the movie.

Movies that have used Brand integration in the Past

1. Chup Chup KeTide

2. KrrishBournvita

3. Bhaag Milkha BhaagRoyal Enfield

4. Ki & KaSaffola Gold

5. Phir Hera Pheri- Domino’s Pizza

6. Yuvraj – Nike

7. Ta Ra Rum Pum – Chevrolet and Castrol GTX

Looks like brands are slowly becoming the “heroes” of Bollywood movies. From hiding in the shadows to stealing the limelight, product placements have come a long way. Earlier, filmmakers used to hide brands in their movies as they were afraid of facing copyright issues. However, with time, the trend has changed, and now brands themselves want to get involved in movies for bigger and better promotion. In today’s world, where advertisements are easily ignored, brand integration in movies provides a great way for companies to reach their target audience in a more effective way. It helps in creating a positive association between the brand and the storyline, resulting in higher brand recall and customer satisfaction. With audiences becoming more and more immune to traditional advertising, brand integration in movies is a sure-shot way to grab their attention. Not to mention, the positive association between the brand and the storyline helps in creating a lasting impact on the viewers. So, it’s time for brands to gear up and audition for their next big role in a blockbuster movie.

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