Joy Personal Care, a leading Indian personal care brand, has recently appointed Bollywood actress Disha Patani as the brand ambassador for its sunscreen category. With this partnership, the brand aims to create awareness about its newly launched sunscreen range and the importance of sun protection.
As part of the digital campaign, Joy Personal Care has launched six new sunscreen products in various forms, including creams, gels, and serums. This wide range of products caters to all skin types and offers superior protection against harmful UV rays and other environmental pollutants while maintaining the skin’s health. The campaign also features Disha Patani, who is known for her energetic and youthful personality, as the face of the brand’s latest sunscreen range.
The digital video content released across social media platforms highlights the benefits of using Joy’s advanced sunscreen products. The campaign emphasizes the importance of sun protection and encourages people to choose a sunscreen that not only offers protection but also nourishes and brightens the skin. As part of the campaign, a TV commercial featuring Disha Patani will also be rolled out during the men’s T20 cricket league.
Sunil Agarwal, the chairman of RSH Global, which owns Joy Personal Care, said, “Our sun protection range is designed to offer superior protection from damaging UV rays and other environmental pollutants while nourishing and brightening the skin. By further strengthening our sunscreen category, we aim to consolidate our position in the Indian personal care market, providing high-quality sun protection products that are both effective and affordable.”
Poulomi Roy, the CMO of RSH Global, expressed her excitement about the new partnership with Disha Patani, saying, “We are happy to have Disha Patani as the new face of our sunscreen range. Her energy and enthusiasm will be the perfect partner to help us create an engaging campaign that will bring our advanced sunscreen range to life.”
Disha Patani also expressed her excitement about the association, saying, “Protecting our skin from the sun’s harmful rays is essential, and Joy’s natural sunscreen products are the perfect choice. Their broad range of sun protection products caters to all skin types, making sure everyone can find the perfect product for their needs. I’m confident that with Joy’s sunscreen product range, everyone can remain safe and enjoy the sun!”
In conclusion, Joy Personal Care’s latest campaign featuring Disha Patani as the brand ambassador for its sunscreen range aims to create awareness about the importance of sun protection and offer a wide range of effective and affordable sun protection products for all skin types. With Disha’s energetic and youthful personality, the campaign is sure to engage and reach a wide audience, driving sales and consolidating Joy’s position in the Indian personal care market.
