McDonald’s India (West & South) has partnered with Coca-Cola India to introduce the global ‘Mixology’ platform to India, offering customers a unique and refreshing beverage experience. The collaboration has resulted in the launch of two innovative beverages: “Masala Pop X Coke” and “Chilli Guava X Sprite.” These beverages combine traditional Indian flavors with the classic essence of Coca-Cola and Sprite, providing a fizzy twist that delights customers.
Masala Pop X Coke: A Celebration of Indian Essence
“Masala Pop X Coke” is an exhilarating blend of Coca-Cola with tamarind, lemon, and spices, celebrating the essence of Indian flavors. It offers a nostalgic and refreshing soda experience, adding a unique spin to the traditional beverage.
Chilli Guava X Sprite: A Tangy and Fiery Delight
“Chilli Guava X Sprite” combines the fiery essence of chili with the luscious sweetness of guava, creating a tangy and delightful beverage option. With the effervescence of Sprite, it provides the perfect blend of sweet, spice, and everything nice.
McDonald’s and Coca-Cola: Excitement and Commitment to Innovation
Arvind R.P., Chief Marketing Officer of McDonald’s India (W&S), expresses excitement about the introduction of these fizzy and flavorful beverages under the new Mixology platform. He said, “We are excited to introduce the fizzy and flavourful Masala Pop and Chilli Guava under the new Mixology platform. We feel the Mixology range is a bold testament to the boundless potential of beverage innovation when traditional Indian flavours meet the world-renowned fizzy drinks of Coca-Cola. At McDonald’s India we are committed to menu innovation and delivering value to the customers. We believe these new offerings will enhance our customers’ dining experience with us.”
Abhishek Gupta, Chief Customer Officer, Coca-Cola India and Southwest Asia, said, “We are delighted to bring the global Mixology Platform to India with the launch of Coca-Cola X Masala and Sprite X Chili Guava. We’re really excited about this innovation – great to see our beverages come to life in a new way with familiar flavours that cater to the Indian palette and consumers who want to mix things up! The launch is a testament to the longstanding relationship between Coca-Cola and McDonald’s and a joint commitment to creating new and refreshing experiences for our consumers.”
Availability and Ordering Options
Both the Masala Pop and Chilli Guava variants are available for order through the McDelivery app. Customers can choose from various options, including delivery, takeaway, on-the-go, dine-in, and Drive-Thru service at McDonald’s outlets across West and South India.
McDonald’s and Coca-Cola: Serving Millions of Customers
Hardcastle Restaurants Pvt. Ltd., operating McDonald’s in the Southern and Western markets of India, serves over 200 million customers annually. With 357 restaurants across 56 cities, McDonald’s aims to provide a consistently delightful dining experience.
Coca-Cola India offers a wide range of beverages, including Coca-Cola, Coca-Cola Zero Sugar, Diet Coke, Thums Up, Fanta, Limca, Sprite, Maaza, and the Minute Maid range of juices. They also provide hydration beverages such as Limca Sports, Smartwater, Kinley, Dasani, and Bonaqua packaged drinking water. Premium products like Schweppes and Smartwater, along with Costa Coffee tea and coffee options, are part of their diverse portfolio.
Conclusion: Innovating the Beverage Experience
The launch of Masala Pop X Coke and Chilli Guava X Sprite beverages by McDonald’s India and Coca-Cola India showcases their dedication to beverage innovation and meeting the diverse tastes of Indian consumers. These exciting offerings provide a fizzy and flavorful twist to traditional Indian flavors, promising a delightful experience for customers across McDonald’s outlets in West and South India. Through their collaboration, McDonald’s and Coca-Cola aim to create memorable moments and refreshing experiences for their valued consumers.
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