MediBuddy, India’s leading digital healthcare platform, has launched a new Women’s Day campaign titled #HerHealthMatters aimed at raising awareness about the importance of women’s health and encouraging women to prioritize their physical and mental well-being. The campaign also urges men to support women in their lives by promoting positive health habits and helping women take charge of their health.
According to MediBuddy’s data, men place higher importance on their health than women. In fact, men accounted for 60% of the total health check-ups done by the digital healthcare platform, while only 40% of women consulted a doctor regarding their health. This concerning trend prompted MediBuddy to launch the #HerHealthMatters campaign to address this gap and encourage women to take control of their health.
The campaign’s video showcases men who lack awareness of the various symptoms experienced by women, such as hair loss, irritability, weight gain, or chronic fatigue. However, it also emphasizes that women themselves may be unaware of these symptoms. By drawing attention to these issues, the #HerHealthMatters campaign seeks to inspire a movement of change and encourage women to proactively manage their physical and mental well-being.
Saibal Biswas, Head of Marketing, Partnerships and PR at MediBuddy, commented on the campaign, “Through the launch of our new campaign, #HerHealthMatters, our mission is to shed light on the critical issue of women’s health and inspire a movement of change. Our research indicates that women are not prioritizing their health as they should, which is a concerning trend. That’s why our campaign, regardless of gender, wants everyone to join us in raising awareness and promoting positive health habits for women. Together, let’s make #HerHealthMatters a powerful force for positive change. MediBuddy urges all women to take care of themselves first and all men to give the #giftofgoodhealth to the women in their lives.”
The #HerHealthMatters campaign is not only a timely reminder that women’s health matters and should be a priority for everyone but also a call to action for men to support the women in their lives by promoting positive health habits and helping them take charge of their health. By encouraging men to prioritize women’s health, the campaign has the potential to make a real difference in the lives of millions of women across India.
MediBuddy has curated special offers for women on doctor consultations and health check-ups for the entire month of March to further encourage women to take control of their health. The campaign video titled #HerHealthMatters|Breaking Myths, Speaking Facts|Women’s Day Special|MediBuddy, which is produced by MediBuddy’s in-house creative team, has a total duration of 1 Minute 10 seconds and will be amplified across all social media platforms from March 1, 2023.
So, by highlighting the worrisome reality of women not prioritizing their health as they should, MediBuddy hopes to inspire a movement of change and make #HerHealthMatters a powerful force for positive transformation.
