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HomeThink TankPepsiCo's Latest Ad Features Lay's, Kurkure, And Doritos In Sizzlin' Hot Lineup

PepsiCo’s Latest Ad Features Lay’s, Kurkure, And Doritos In Sizzlin’ Hot Lineup

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PepsiCo India is setting the Indian snacking scene ablaze with its latest expansion of the Sizzlin’ Hot portfolio, featuring popular brands like Lay’s, Kurkure, and Doritos. Building on the success of Lay’s and Doritos Sizzlin’ Hot, Kurkure has recently joined the fiery lineup, adding its own unique twist to the “chilli ka tadka” experience. To celebrate this expansion, PepsiCo India has launched an exciting TV commercial that captures the unscripted reactions of people indulging in the irresistible heat-packed goodness of PepsiCo’s Sizzlin’ Hot snacks.

Pepsico’s Sizzlin’ Hot Lineup

The Sizzlin’ Hot range taps into the profound connection Indians have with the fiery thrill of chili-infused flavors. Each product within the lineup offers a distinctive take on this spicy delight. Whether you opt for Lay’s, Kurkure, or Doritos, you’re in for a spicy adventure that will leave your taste buds tingling.

PepsiCo’s TVC Narrative

The television commercial brings to life the Sizzlin’ Hot experience by showcasing real people’s reactions as they take their first bite of these scorching snacks. Set against various backdrops, including homes, offices, and public places, the ad captures the unfiltered and spontaneous responses to the intense spiciness. From frantic searches for a cooling drink to tears and laughter, the commercial beautifully illustrates the rollercoaster of emotions that come with indulging in Sizzlin’ Hot snacks.

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Anshul Khanna, Vice President and Foods Category Head of India and South Asia at PepsiCo, expressed his excitement about the expansion, saying, “Last year, we introduced one of our most successful global platforms, Sizzlin’ Hot, in India and have witnessed an overwhelming response. As we approach the festive season, we’re thrilled to announce the expansion of the platform with localized flavors for the unique Indian spice palate across our beloved brands, including Lay’s Maxx, Kurkure, and Doritos Dinamita.”

Vikram Pandey (Spiky), National Creative Director at Leo Burnett India, added, “The Sizzlin’ Hot flavor is available in 3 formats – Kurkure, Lay’s, and Doritos. No matter which one you pick up, the fiery taste is likely to make you react in unexpected ways. From fiery exclamations to bizarre sounds, the execution of the TVC brings together a gamut of expressions in a way that you can’t help but watch it again. Pretty much like the product, that you can’t help but eat another.”

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Get Ready to Spice Up Your Snacking

The Pepsico’s Sizzlin’ Hot range is now available in Lay’s, Kurkure, and Doritos, accessible through all leading retail and e-commerce platforms in India. This exciting expansion is not just about snacks; it’s about adding a burst of spicy excitement to your snacking occasions. Whether you’re a fan of the familiar flavors of Lay’s or the unique Kurkure crunch, there’s a Sizzlin’ Hot option waiting to ignite your taste buds.

The TVC is just the beginning; PepsiCo India has planned a comprehensive 360-degree marketing campaign to introduce this fiery range to consumers.

Let’s wrap

So, if you’re someone who enjoys a spicy kick in your snacks, keep an eye out for PepsiCo’s Sizzlin’ Hot lineup and be prepared for an unforgettable snacking experience that will have you coming back for more. Get ready to spice up your snacking game with these delicious and fiery treats!


  • Creative Agency – Leo Burnett India
  • CEO & Chief Creative Officer, South Asia – Rajdeepak Das
  • CEO Leo Burnett South Asia – Dheeraj Sinha
  • National Creative Director – Vikram Pandey & Sachin Kamble 
  • President-North – Samir Gangahar
  • Executive Vice President – Jaikrit Singh
  • Executive Creative Directors – Harsh Maheshwari, Saarthak Dutt & Shahnawaz Qadeer,
  • Creative Team – Alisha Sharma & Shweta Bharti
  • Executive Vice President-Strategy & Planning – Ankit Singh
  • Strategy Team – Ashish Mathew & Shailja Dhoundiyal
  • Vice President – Binay Mehra & Neha Kapoor 
  • Account Management Team – Kirti Sinha, Shubham Aggarwal & Uday Lalotra
  • Film Department – Sagar Bhanushali
  • Production House – Pack Films
  • Director – Vivek Kakkad
  • Producer ­– Leejude Dsouza

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