adidas Originals, the renowned sportswear brand, has teamed up with Bollywood superstar Ranveer Singh for a new campaign that pays homage to the enduring legacy of the iconic Trefoil logo. With over 50 years of history, the Trefoil has transcended boundaries, adorning the feet of athletes and cultural pioneers alike. In 2023, adidas Originals introduces a global brand platform, celebrating those who have propelled the Trefoil to the forefront of culture with the slogan: “We Gave the World an Original. You Gave Us a Thousand Back.”
Timeless Silhouettes of adidas Originals
This campaign unfolds against the backdrop of three classic silhouettes from adidas Originals’ storied archive: the Superstar, the Gazelle, and the Samba. Each of these iconic styles, originally born in sport, has been embraced, reinterpreted, and absorbed into various facets of culture time and time again.
A Star-Powered Team
The campaign brings together a star-studded lineup of partners, collaborators, and friends of adidas Originals from around the world. Leading the charge for India is none other than Ranveer Singh, who shares personal insights into his journey to becoming an actor, with the Trefoil always by his side. Alongside him, global icons such as Zinedine Zidane, David Beckham, Jenna Ortega, Pusha T, and more, unite to emphasize the Trefoil’s global impact, making it relatable to people both in India and around the world.
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adidas Originals Campaign Narrative
The campaign’s narrative begins with Ranveer Singh in a reflective mood, stating, “As far back as I remember, I have always wanted to be an actor.” This statement sets the tone for a heartfelt exploration of his path to stardom and how the iconic three stripes have been an integral part of his journey. Singh not only reminisces about nostalgic moments but also emphasizes the importance of staying connected to one’s roots and never losing sight of one’s originality.
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Captivating Visual Storytelling
The campaign’s storytelling is brought to life through intimate camerawork, which includes techniques such as fluid cinematography, movement, and close-up shots. These techniques allow viewers to get up close and personal with Ranveer Singh on his transformative journey of becoming an Original.
Wrapping up
With the launch of this new campaign, adidas Originals cements the Trefoil’s status as a cultural pioneer. By partnering with Ranveer Singh, the brand continues to connect with diverse audiences and reaffirms its commitment to creativity, courage, and innovation. The campaign’s core message, “We Gave the World an Original. You Gave Us a Thousand Back,” underscores the enduring impact of the Trefoil on both the brand and global culture. As adidas Originals continues to evolve and inspire, it remains at the forefront of streetwear and sportswear, guided by its iconic Trefoil logo.
In collaboration with Ranveer Singh and a stellar ensemble of global icons, adidas Originals invites you to embark on a journey through time, culture, and style—a journey that celebrates the originality in all of us.
