In a groundbreaking move that is set to reshape the digital advertising landscape, Pulse Candy by DS Group and The Viral Fever (TVF) have teamed up for a unique and innovative collaboration. This collaboration, titled “Pulse MEMEvolution with TVF,” has been conceptualized and executed by Foxymoron, a leading creative digital agency under Zoo Media Network. Let’s delve into the details of this exciting partnership and how it’s poised to change the way we engage with digital content.
A New Way of Advertising
The “Pulse MEMEvolution with TVF” campaign is not your typical advertising effort. It seeks to achieve two primary goals that stand out from traditional marketing strategies:
- Strengthening the TVF-Pulse Candy Association: The campaign aims to establish a strong connection between TVF and Pulse Candy, showcasing the creative harmony between these two influential entities.
- Innovative Engagement through MEMEs: Going beyond conventional advertising methods, this campaign capitalizes on the power of MEMEs to engage with the audience in a fresh and relatable manner.
The Powerhouses Behind the Campaign “Pulse MEMEvolution With TVF”
Foxymoron, a full-funnel creative digital agency under Zoo Media Network, has been the driving force behind bringing this unique campaign to life. With their expertise, they’ve created a 3 MEME deal between TVF and Pulse Candy, ensuring a seamless execution of the campaign that captures the essence of both brands.
Commenting on the campaign, Alin Choubey, business head – North, FoxyMoron, “At Foxymoron, we were thrilled to collaborate with TVF and Pulse candy by Pulse Candy for the Meme campaign. Associating Pulse Candy with life itself, we showcased its irresistible allure and deep connection with people, aka Pulse ke Deewane. Using memes and drawing inspiration from TVF’s iconic shows loved by India, we crafted a compelling narrative that the audience can relate to. This innovative approach celebrates India’s most loved candy, capturing the essence of its popularity. We take immense pride in delivering a heart-captivating campaign that speaks to the hearts of the audience.”
“Pulse MEMEvolution with TVF” – Meme
Also Read: ‘Pran Jaaye Par Pulse Na Jaaye’ – Latest Pulse Ad with a Zingy Conclusion
The Heart of The Campaign
The heart of the “Pulse MEMEvolution with TVF” campaign lies in its ability to connect with people on a personal level. By crafting MEMEs that draw inspiration from TVF’s iconic shows, the campaign celebrates the beloved Pulse Candy as an irresistible delight, affectionately referred to as “Pulse ke Deewane.”
A Collaborative Approach
The campaign’s promotion strategy is equally innovative. TVF is leveraging its extensive social media presence to amplify the campaign’s reach. Collaboration posts between TVF and DS Group will be featured on various platforms, while engaging stories on internal channels like The Timeliners, The Screen Patti, and Girliyapa will further boost the MEME’s visibility. Even LinkedIn will play a role, expanding the campaign’s audience reach by tapping into the professional network.
Voices Behind the Campaign
At the launch of this innovative campaign, Arvind Kumar, GM, marketing expressed, “We are excited to announce our collaboration with TVF for this groundbreaking MEME campaign. DS Group’s Pulse candy has been an integral part of our consumers’ lives, and like always we wanted to enhance our consumers’ experience by infusing elements of fun and joy. TVF’s unparalleled expertise in creating engaging content rendered them the ideal partner for this creative endeavour. We are confident that our campaign ‘Pulse MEMEvolution with TVF’ will resonate with our audience and become a memorable addition to their digital journey”.
Commenting on the collaboration, Vijay Koshy, president of TVF, expressed his excitement, saying, “With TVF’s significant influence on India’s pop culture and the massive trend of audiences generating their own creative memes featuring TVF’s popular characters, an interesting opportunity has risen. Pass Pass Pulse Candy, renowned as the market leader in flavoured candy, recognized this user-driven trend and decided to join forces with us. This collaboration stands as an intelligent advertising campaign, seamlessly weaving our iconic shows with Pulse candy. At TVF, we are thrilled to be collaborating on this MEME campaign, aspiring to pioneer a new era of storytelling that strikes a chord with our diverse audience”.
Let’s Wrap Up “Pulse MEMEvolution With TVF”
With anticipation building among fans, the Pulse Candy and TVF collaboration is poised to make a lasting impact on the digital marketing landscape. This campaign not only showcases the innovative use of MEMEs but also exemplifies the power of collaboration between two strong brands.
In a world where traditional advertising is evolving, the “Pulse MEMEvolution with TVF” campaign serves as a prime example of adapting to the changing preferences of the audience. It’s a fusion of creativity, relatability, and innovation, and it’s bound to leave a memorable mark in the digital realm.
