In a surprising and exciting collaboration, Bumble, the women-first dating app, has joined forces with renowned cricket commentator and former coach, Ravi Shastri, to introduce a fresh perspective to the world of dating. Shastri, known for his extensive cricket experience, aims to inspire daters to embrace their genuine selves throughout their dating journeys. This partnership is poised to revolutionize the dating landscape by leveraging Shastri’s wisdom and cricket insights to promote authenticity and self-awareness in the dating world.
Campaign Narrative: Ravi Shastri’s Unconventional Journey on Bumble
Bumble’s innovative hero film features Ravi Shastri embarking on an existential journey when approached by Bumble for collaboration on dating commentary directed towards India’s youth. To prepare for this unique task, Shastri immerses himself in the recognizable tropes of ‘youthfulness,’ ultimately leading to a profound realization. Whether on the cricket field or in the world of dating, the most valuable lesson one can learn is to be oneself—authentic, unapologetic, and self-aware.
Also Read: Spinny Launched the “It’s Never Just A Car” Campaign For The World Cup 2023 With Sachin Tendulkar
Ravi Shastri’s Take on the Partnership
Ravi Shastri, reflecting on the partnership with Bumble, shares his perspective, “My profession, playing cricket, taught me to be adaptable. So, you are ready for anything. You treat it as a challenge, and whatever you do, you enjoy. And you apply the same learnings from cricket into whatever else you do, because there’s plenty that the game has taught you and a lot of stuff that can be used in any walk of life. I enjoyed this partnership with Bumble – it was fun!”
The Importance of Authenticity
When asked about the significance of being your true, authentic self, Shastri emphasizes, “It is important to back your strengths and stick by them. Why be somebody else? You are not going to get the best out of yourself if you’re going to ape somebody else. Be yourself and crack the whip.”
Bumble’s Perspective
Paarmi Modi, India and SEA marketing director at Bumble, sheds light on the campaign’s core message, “Tapping into the buzz and excitement around the upcoming cricket season, we are excited to partner with cricket legend, Ravi Shastri, who through the test of time has always been his unapologetic self. With this campaign, we want to encourage our young audiences that there’s nothing sexier than being yourself and how a meaningful dating journey starts with ‘you.’ We hope that through Ravi’s journey of commentary with Bumble, our audiences feel empowered to bowl their matches over with their most authentic selves!”
Also Read: Disney+ Hotstar Launches #FreeLoThodaJeeLo Ad Film For ICC Men’s Cricket World Cup 2023
A Unique Partnership: Bumble X Ravi Shastri
The partnership between Bumble and Ravi Shastri is a fascinating blend of two seemingly unrelated worlds: cricket and dating. However, it highlights a universal truth that transcends these boundaries—the importance of being authentic. Just as Shastri’s cricket career taught him to adapt and embrace challenges, his collaboration with Bumble exemplifies how these lessons are equally relevant in the realm of dating. The message is clear: in dating, as in life, authenticity is the key to success. So, whether you’re stepping onto the cricket pitch or into the world of dating, remember to be yourself, unapologetically and self-aware, and you’re sure to hit a home run.
