Singer India, a renowned sewing machine brand, is igniting a creative spark with its latest campaign, #CreateWithSinger. This innovative initiative, unveiled on the company’s Facebook and Instagram handles, beckons DIY enthusiasts to share their crafting prowess, offering a platform to showcase quilting, embroidery, sewing, and craft projects. Let’s delve into the details of this exciting campaign and the inspiring stories it aims to unravel.
#CreateWithSinger Campaign Unveiled
The heart of the campaign lies in the hands of creative minds, as Singer India opens its digital doors to the world of DIY craftsmanship. The contest encourages participants to not only share valuable DIY tips and tricks but also to proudly display their artistic endeavors. From the intricate world of quilting to the delicate art of embroidery, participants are invited to showcase the diverse realms of creativity that can be achieved with Singer’s sewing machines.
The Artisanal Hamper for #CreateWithSinger Contest
To kickstart the #CreateWithSinger campaign, Singer India has meticulously crafted a special hamper, providing a glimpse into the creative possibilities that lie ahead. This exclusive hamper features personalized name tags, skillfully crafted on Singer’s Sewing and Embroidery Machine—a sneak peek into the technological marvel set to launch early next year. The hamper also boasts two pouches and a Kasuti embroidered bookmark, showcasing the craftsmanship of students from Singer’s Skill Centers, all created with the Zig Zag machine.
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Rakesh Khanna’s Vision
Rakesh Khanna, VC and MD, Singer India Limited, said, “#CreateWithSinger is a campaign that we are proud of as it celebrates the art of crafting and sewing. The hamper to unveil the contest is conceptualized and crafted by our creative Singer Sewists, who have worked on Singer’s Embroidery and Fashion Maker machines.”
“We are confident that this campaign will inspire craft enthusiasts to share their stories with us and we also hope to foster a culture of DIY craftsmanship and encourage a growing community to embrace crafting with new age, technologically advanced machines to be able to create beautiful and simple pieces with ease and precision,” he added.
Conclusion
Singer India’s #CreateWithSinger campaign is more than just a contest; it’s a celebration of creativity and a call to all DIY enthusiasts to join a community that values the art of crafting. As the campaign unfolds, it promises to be a source of inspiration, fostering a culture where individuals can express their creativity through the seamless blend of traditional craftsmanship and cutting-edge technology. Join the movement, share your stories, and let Singer’s sewing machines be the catalyst for your creative journey. #CreateWithSinger and craft your dreams into reality!
