In the bustling city of Mumbai, amidst the vibrant hues of Holi, Sugar Cosmetics has embarked on a journey to celebrate the unstoppable spirit of women. With the launch of their ‘Born to Lead, Not Follow’ campaign, they not only commemorate seven years of their iconic Ace of Face foundation stick but also champion the essence of individuality and confidence.
Unveiling Ace of Face of Sugar Cosmetics:
Back in 2017, Sugar Cosmetics introduced the Ace of Face foundation stick, a groundbreaking range offering 22 shades from light to deep. This diverse array, unparalleled in the Indian beauty industry, symbolized the brand’s commitment to inclusivity and empowerment. From its inception, Ace of Face has steadily ascended to become one of Sugar’s best-selling ranges, resonating deeply with consumers across the country.
Sugar Cosmetics Embracing Diversity:
More than just a beauty product, Ace of Face embodies a message of acceptance and celebration of diverse skin tones. By offering shades tailored to a spectrum of complexions, Sugar Cosmetics sends a powerful message: beauty knows no bounds. This commitment to diversity transcends mere aesthetics; it is a statement of solidarity with individuals of all backgrounds, urging them to embrace their uniqueness and conquer the world with confidence.
Kaushik Mukherjee’s views
Kaushik Mukherjee, co-founder, COO, Sugar Cosmetics said, “The campaign’s creative thought of “Born to Lead, Not Follow” salutes the spirit of being unstoppable, breaking barriers and challenging societal norms, to create something unique and special. This spirit drives the brand’s core ethos and its product offerings for our consumers. The stellar seven years of the bestseller foundation stick, Ace Of Face, stands testimony of our brand ethos and dedication to providing distinctive value products.”
Kaushik Mukherjee’s take on SUGAR’s Ace of Base foundation stick product journey –
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The Journey Ahead:
As the campaign unfolds across outdoor media and digital platforms, the message of empowerment reverberates through the streets of Mumbai. From billboards adorning iconic locations to captivating digital content, Sugar Cosmetics invites individuals to join them on a journey of self-expression and confidence. The legacy of Ace of Face continues to evolve, inspiring countless individuals to embrace their inner strength and lead with conviction.
Wrapping up: Sugar Cosmetics Outdoor Campaign
In celebrating seven years of the Ace of Face foundation stick, Sugar Cosmetics reaffirms its commitment to empowerment and inclusivity. As the ‘Born to Lead, Not Follow’ campaign illuminates the cityscape of Mumbai, it serves as a reminder of the transformative power of beauty in fostering confidence and self-expression. With each shade of Ace of Face, a story is told—a story of diversity, empowerment, and the unstoppable spirit of those who dare to lead.
