The festive season is a time for celebrations, gatherings, and unwinding with friends. However, it’s also crucial to make responsible choices, especially when it comes to getting home safely. Recognizing this, Uber India has partnered with AB InBev India to launch an exciting campaign: ‘Your Night, Our Ride’. The initiative promotes responsible celebrations while offering rewards for safe mobility.
Uber X AB InBev
How the Campaign Works
Running from October 16 to November 10, the program spans over 100 popular pubs, bars, and restaurants in Bengaluru, New Delhi, Gurugram, and Noida, including favorites like One8 Commune, Paul, Chili’s, Café Delhi Heights, and 1522.
- Arriving at Partner Venues: Customers using Uber to reach these locations can enjoy discounts on select AB InBev beverages.
- Heading Home Safely: Uber riders can benefit from 15% off on Uber Black rides and 20% off on Uber Premier rides for both legs of their trip.
By combining convenience, safety, and rewards, the campaign encourages patrons to make responsible choices without compromising on fun.
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Why This Partnership Matters
According to a consumer survey commissioned by Uber:
- 92% of respondents consider impaired driving “very risky.”
- 89% strongly agree that using Uber after a night out is a responsible choice.
- Urban consumers overwhelmingly prefer ride-hailing apps for safe and convenient travel after social gatherings.
Shiva Shailendran, Director – Consumer Growth, Uber India & South Asia, said:
“Through this campaign, we want to make choosing a safe ride home both rewarding and responsible.”
Anasuya Ray, Vice President – Corporate Affairs, AB InBev India, added:
“Festive moments are best enjoyed when they’re safe and memorable. This initiative brings our belief in responsible celebrations to life.”
Normalizing Responsible Celebrations
‘Your Night, Our Ride’ goes beyond just discounts and rides—it aims to normalize safe travel and responsible drinking as part of festive celebrations. By incentivizing safe choices, Uber and AB InBev are helping ensure that festive nights are both enjoyable and secure for everyone.
Wrapping up: Uber X AB InBev
This festive season, celebrate smart, celebrate safely, and let Uber and AB InBev take care of your ride. Whether you’re heading out for dinner, drinks, or a night out with friends, ‘Your Night, Our Ride’ ensures your journey is as safe as it is memorable. Don’t just enjoy the festivities—make every ride a responsible one.
