In a groundbreaking collaboration that fuses technology with entertainment, Xiaomi India, the leading smartphone and AIoT brand, has partnered with the iconic Indian television show ‘Kaun Banega Crorepati’. This cherished show, hosted by the legendary Amitabh Bachchan, has captured the hearts of millions with its unique blend of knowledge and entertainment. Now, with the integration of Xiaomi’s cutting-edge technology, a new dimension is added to the gameplay, revolutionizing the lifeline experience for contestants.
A Tech-Infused Lifeline in ‘Kaun Banega Crorepati’: ‘Video Call a Friend’
The concept of ‘Kaun Banega Crorepati’ has always centered around the power of knowledge, strategy, and decision-making under pressure. In this latest season, the show takes a step forward by incorporating Xiaomi’s innovative 5G technology, particularly through the ‘Video Call a Friend’ lifeline. This new lifeline empowers contestants with the ability to connect with their friends via video calls, providing them with valuable insights and support to help them make crucial decisions during the game.
Xiaomi’s Team Perspective
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Xiaomi India’s Chief Marketing Officer, Anuj Sharma, emphasizes the shared values of authenticity and connection with the masses that both ‘Kaun Banega Crorepati’ and Xiaomi India represent. The partnership aims to leverage Xiaomi’s 5G devices, including the state-of-the-art Redmi 12 5G smartphone, to enhance the lifeline experience and bring a fresh dimension to the show. This collaboration underscores the brand’s commitment to pushing the boundaries of technology to enhance everyday lives.
Prateik Das, Head of Marketing Partnership and Alliance at Xiaomi India, underscores the power of collaboration in driving brand progress and ingenuity. The partnership between Xiaomi and ‘Kaun Banega Crorepati’ not only resonates deeply with audiences but also transcends boundaries, showcasing the potential for technology and entertainment to come together for a greater impact.
Elevating Gameplay: 5G-Powered Lifeline
The lifeline, powered by Xiaomi’s 5G devices, is set to play a pivotal role in this season of ‘Kaun Banega Crorepati’. Contestants will be able to tap into their network of friends and receive real-time guidance through video calls. This technological enhancement adds a layer of excitement and interactivity to the show, while maintaining its core focus on knowledge and decision-making.
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Innovation Aligned with Tradition
“’Kaun Banega Crorepati’ is one of the most loved formats in the reality TV shows segment. Demonstrating the power of knowledge and mirroring the spirit of change in the country, this season will see the introduction of a host of fresh elements that make the gameplay more intriguing,” said Vaishali Sharma, Head-Marketing and Communications, SET, Sony SAB and Sony MAX Movies Cluster.
“In this updated and upgraded version, the 5G technology of Xiaomi smartphones will play a pivotal role in enhancing the critical ‘Video Call a Friend’ lifeline experience for our contestants,” Sharma added.
Let’s wrap up: Collaboration of ‘Kaun Banega Crorepati’ and Xiaomi India
In conclusion, the collaboration between Xiaomi India and ‘Kaun Banega Crorepati’ marks a significant stride in the fusion of technology and entertainment. The incorporation of Xiaomi’s 5G devices, particularly the Redmi 12 5G smartphone, adds a dynamic and interactive layer to the lifeline experience. As the show continues to captivate audiences with its unique format, the partnership between these two iconic entities promises to redefine the way contestants engage with their friends, making informed decisions that could lead them to the coveted crorepati title.
