CollegeDekho, a higher education ecosystem, has launched its inaugural brand campaign, highlighting its mission to be a trusted and expert guide for students seeking the right college. Committed to fostering an environment that assists students in finding the best educational institutions and supports colleges in enhancing their teaching methods, the new campaign reflects CollegeDekho’s dedication to being the most reliable guide for students on their higher education journey in India. The campaign will be featured across TV, OTT, and digital platforms, coinciding with the release of the HEART (Higher Education Analytics and Regional Trends) Report 2024.
What is CollegeDekho new campaign about?
CollegeDekho, a comprehensive higher education ecosystem, has unveiled its inaugural brand campaign. This campaign emphasizes its mission to serve as a trusted, expert guide for students seeking the right college. CollegeDekho is dedicated to developing an ecosystem that assists students in finding the best educational institutions and supports colleges in improving their teaching methods. The new campaign epitomizes CollegeDekho’s commitment to being the most reliable guide for students on their higher education journey in India. It will be launched across TV, OTT, and digital platforms, following the release of the HEART (Higher Education Analytics and Regional Trends) Report 2024.
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The Need for Guidance
With only about 11% of Indians above the age of 15 having attended college, as reported by the latest NSO Survey, the demand for a trusted expert to guide students is more critical than ever. CollegeDekho assists nearly 45 lakh students in making informed decisions about colleges and courses. The campaign highlights CollegeDekho’s vision of being a comprehensive support system for students on their higher education journey. It primarily targets parents and students seeking expert guidance to navigate the vast array of over 54,000 colleges in India, ensuring they find the right fit.
Campaign Narrative
As part of the campaign, the TV commercial portrays a touching story of a father who meticulously selects the best for his son from childhood, making every decision with love and foresight. From everyday moments to significant life choices, the father’s dedication shines through, always providing the right options to secure his child’s happiness and future. This narrative captures the essence of parental care and guidance, aligning with CollegeDekho’s vision of being a trusted guide for students.
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Multilingual Approach and Impact
The brand film, launched in five languages, underscores CollegeDekho’s role in offering expert guidance. It aims to eliminate confusion and foster trust, thereby distinguishing CollegeDekho as a counseling partner that provides a comprehensive platform for information on college selection. The launch of this new TVC campaign will significantly enhance CollegeDekho’s presence, reinforcing its commitment to guiding students through their educational journeys.
What do experts have to say about this campaign?
Talking on the launch of the campaign, Ruchir Arora, CEO and co-founder said, “We have consistently dedicated ourselves to assisting every student in finding the right college and pursuing an outcome-oriented higher education degree. This campaign is meticulously crafted based on the profound insights from our HEART report, and I am confident it will empower millions of students to seek our expert guidance in achieving their ideal career aspirations.”
Commenting on the launch of the new campaign, Abhinav Upadhyay, chief marketing officer stated that, “Our first ever brand campaign reflects our belief in the power of right guidance altering someone’s life trajectory. The campaign is built around a simple yet powerful insight. Parents do everything they can, sometimes going beyond their means to make their child’s future better. Yet when it comes to choosing a college, they need a trusted expert.”
He added, “Hence at CollegeDekho, we are committed to democratizing access to expert college guidance, ensuring that no dream goes unfulfilled, regardless of a student’s background. Our objective is to provide a comprehensive trusted guidance and learning ecosystem for higher education needs across India. We strive to be the trusted partner for both students and colleges, ensuring outcomes that benefit every student, the society and the country at large.”
Conclusion
In conclusion, CollegeDekho’s inaugural brand campaign underscores its unwavering commitment to being a trusted, expert guide for students navigating their higher education journey in India. By highlighting the crucial need for guidance in an expansive educational landscape and portraying heartfelt narratives that resonate with both students and parents, the campaign strengthens CollegeDekho’s role as a comprehensive support system. Launched across multiple platforms and languages, this initiative not only reinforces the brand’s presence but also solidifies its dedication to helping students make informed choices about their future, ensuring they find the right college and course to achieve their aspirations.
