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Montra Electric introduces ‘Bharat ka Super Auto’ promoting sustainable driving

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Montra Electric, a division of the Murugappa Group focusing on electric vehicles, has unveiled the Bharat ka Super Auto initiative. This marks a substantial leap towards a sustainable and efficient future for electric mobility in India.

Montra Electric new campaign ‘Bharat ka Super Auto’

Montra Electric Launches Bharat ka Super Auto Campaign: A Stride Towards Sustainable Mobility

Montra Electric, the electric vehicle (EV) arm of the Murugappa Group, has introduced its Bharat ka Super Auto campaign, marking a significant move towards a sustainable and efficient future for electric mobility in India.

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Revolutionizing Urban Driving with Cutting-Edge Technology

With a dedicated commitment to cutting-edge technology and superior performance, Montra Electric is reshaping the electric auto landscape. The campaign focuses on providing an eco-friendly driving experience in cities such as Lucknow, Kanpur, Chennai, and Bengaluru.

Schbang-Conceptualized Digital Video Campaign

Conceptualized and executed by Schbang, the campaign highlights Montra Electric’s distinctive Super Auto, now boasting a remarkable 203-kilometer range. The digital video campaign (DVC) serves as a visual narrative, showcasing the Super Auto’s features and its positive impact on sustainable mobility in India.

Bold Features for Urban Excellence

The film spotlights key features of the Super Auto, including its impressive 203-kilometer range, spacious seating for four, and seamless charging via a standard home outlet. The campaign encapsulates the essence of a revolutionary electric auto, ensuring an unparalleled urban driving experience.

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Targeting ICE Auto Rickshaw Drivers and Dealerships Interest

Montra Electric aims to engage with traditional internal combustion engine (ICE) auto rickshaw drivers and individuals interested in Super Auto dealerships. The brand envisions expanding its reach and promoting sustainable urban mobility through its innovative electric auto solution.

What do experts have to say about this campaign?

Montra Electric introduces 'Bharat ka Super Auto' promoting sustainable driving
Piyush Pandey

Piyush Pandey, head of marketing and exports, Montra Electric, said, “Montra Electric’s Super Auto is here to transform last-mile mobility. With an industry-leading range of 203 kilometers and innovative design, it is redefining the driving experience and comfort of driving and travelling in an auto. This is one of our many steps towards a better and sustainable future. Join us as we go full throttle on this journey with the 123 years old legacy of Murugappa Group to provide eco-friendly commercial mobility solutions for an efficient tomorrow.”

Dhruv Rajput, vice president- brand solutions and head of planning, Schbang expressed, “Crafting the Bharat ka Super Auto campaign for Montra Electric was a journey of imagination and innovation. Our creative endeavor sought to infuse life into metal, turn technology into a story, and make every kilometer an adventure.”

Montra Electric introduces 'Bharat ka Super Auto' promoting sustainable driving
Dhruv Rajput


In conclusion, Montra Electric’s Bharat ka Super Auto campaign spearheads a pivotal transition towards sustainable urban mobility in India. With a strong commitment to cutting-edge technology and a focus on superior performance, the campaign, conceptualized by Schbang, introduces the revolutionary Super Auto, emphasizing its impressive features and impact on eco-friendly urban driving. Montra Electric aims to capture the interest of both ICE auto rickshaw drivers and potential dealership partners, envisioning a future where their innovative electric auto contributes significantly to a greener and more efficient transportation landscape in cities like Lucknow, Kanpur, Chennai, and Bengaluru.

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