Come on Barbie, let’s do marketing! The highly anticipated Barbie movie, directed by the visionary Greta Gerwig and starring the dynamic duo Margot Robbie and Ryan Gosling, is not only set to be a blockbuster on the big screen but is also taking the marketing world by storm with its ingenious Barbie movie marketing strategy. With strategic partnerships and an iconic pink branding strategy, this movie is killing it with brands, creating an awe-inspiring marketing spectacle that has left a lasting impression on audiences and businesses alike.
Brands that Went Pink with Barbie Movie
1. Airbnb
Airbnb just unveiled the ultimate pink paradise in Malibu – the sought-after Malibu Barbie Dream House! Fans can now live the Barbie movie fantasy, and brands have jumped on board, thanks to the ingenious barbie movie marketing strategy. Two lucky guests will score one-night stays on July 21 and 22, experiencing the magic of pink perfection, all compliments of Airbnb.
2. Burger King
Delight in the Ultimate Pink Meal! Burger King in Brazil unveils an exclusive Barbie combo, inspired by the movie’s vibrant world. Savor a new burger with pink sauce, cola, fries, and a dreamy pink vanilla milkshake topped with a doughnut. Such an amazing Barbie movie marketing strategy to incorprate Burger king all in pink.
3. Xbox
Mattel and Xbox Team Up for the Ultimate Forza Horizon 5 Experience. Discover the first-ever Xbox Barbie dolls and custom hardware, featuring Barbie’s iconic pink car as a racing dream in the game. Unleash style with interchangeable SCUF Instinct Custom Controller faceplates inspired by Barbie and Ken’s outfits.
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4. Baskin Robbins
The Sweet Taste of Barbie Movie Magic! Celebrate the partnership as the official dessert partner of the Barbie movie in India. Dive into the enchanting Mermaid Sundae, a delightful fusion of fantasy and flavor, specially crafted to honor the film’s magic. Indulge in the perfect blend of whimsy and sweetness at Baskin Robbins.
5. Aldo
Aldo and Barbie joined forces to introduce an exclusive limited-edition collection, showcasing crystal-embellished heels, sneakers, bags, and jewelry all inspired by Barbie herself. The Aldo x Barbie collection features 90s-style footwear, bags, and jewelry in stunning powder pink and bold fuchsia rosé tones.
6. Fossil collection
Fossil’s Exclusive Jewelry Collection in Collaboration with the Barbie Movie! Embrace fashion and confidence with our dazzling gold locket necklace, inspired by the iconic Barbie silhouette. Immerse yourself in the pink love with Fossil’s enchanting Barbie chain necklace, featuring a subtle pink crystal. Elevate your style with our exquisite rosy crystals and bow-shaped studs in the Barbie earrings collection. Fall in love with Fossil’s one-of-a-kind Barbie bracelet, adorned with signature icons like flower, hairbrush, roller skate, and lipstick pendants.
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7. NYX Cosmetic
Unleash your Barbiecore dreams with NYX Professional Makeup’s exclusive collaboration inspired by the Barbie movie! Dive into a world of vibrant colors and pro performance pigments, capturing the essence of Barbie and Ken. Available only at Superdrug, this limited-edition assortment is a party pack of bold delights, from credit card-sized mini shadow palettes to vibrant Jumbo Eye Pencil sticks, and wispy Jumbo Lashes in Barbie pink. Glow like a star with the mini cheek palette, and embrace the allure with best-selling Smooth Whip Matte Lip Creams and a Butter Gloss. Complete your Barbie-inspired look with a Y2K flip phone-shaped mirror compact.
8. Impala Skates
Roll into Glamour with BARBIE™ x IMPALA: Channel the Iconic Barbie and Ken Style from Barbie The Movie, Coming to Theatres This July. Get ready to skate in style just like your favorite characters, capturing the essence of adventure and fashion in every stride.
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9. Nike
It’s interesting to see how brands like Nike are collaborating with popular icons like Barbie to create unique and appealing products like Barbie-themed sneakers. Collaborations like these often bring a fun and fresh perspective to the fashion industry and can attract a diverse range of consumers. The Barbie-themed sneakers may appeal not only to fans of Barbie but also to sneaker enthusiasts looking for unique and stylish footwear options
10. Barbie selfie generator
The Barbie selfie generator is a filter related to the Barbie movie that allows users to either click a picture and upload it or use the filter directly. By doing so, the filter superimposes the background of the Barbie movie onto the user’s photo, creating an image that incorporates elements from the movie.
11. Zomato
these barbie promotions are getting out of hand now pic.twitter.com/epMcdKJ5Au
— zomato (@zomato) July 15, 2023
Zomato, the meme genius, has also jumped on the Barbie trend, showcasing unique culinary creations like the ‘Barbie barfi’ on its platform. Embracing the playful essence of the Barbie movie, Zomato adds a delightful touch to the food scene, enticing food enthusiasts with innovative and fun offerings. This creative approach to sharing culinary trends further solidifies Zomato’s position as a go-to platform for both food delivery and exploring exciting dining experiences with a touch of pop culture flair.
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12. Dunzo
Dunzo Daily’s customized Barbie boxes add another delightful element to the movie promotions for the upcoming Mattel doll’s film. The unique boxes were first seen on the Instagram stories of creator Srishti Dixit and Dunzo. The text on the box encourages the recipient, in a motivational manner, to embrace their identity as Barbie instead of being referred to as ‘Bhabhi’ (sister-in-law) by Vikas Bhaiya, presumed to be the delivery executive. This playful and clever marketing approach brings a touch of humor and charm to the movie’s promotional campaign, making the experience of receiving a Dunzo delivery even more enjoyable.
13. Myntra
we asked AI to reimagine rekha as barbie 💅🏻 pic.twitter.com/DyMpbro9jd
— Myntra (@myntra) July 5, 2023
Myntra, in a creative move, utilized AI to produce several images depicting veteran Bollywood actress Rekha as Barbie. This unique collaboration combines the timeless charm of Rekha with the iconic Barbie character, resulting in captivating visuals that resonate with fans and enthusiasts alike. The endeavor showcases the innovative use of technology in the world of fashion and entertainment, further fueling excitement for the upcoming movie release.
Agency Masala has sniffed out some more brands that caught the Barbie fever and went all-out pink and playful
Are You Ready To Be Painted In Pink?
With the much-anticipated Barbie movie set to release on July 21st, the excitement is reaching a fever pitch! But it’s not just the movie that’s making waves; brands all over are diving into the Barbiecore trend with flair, turning everything pink and fabulous.
From trendy Barbie-inspired sneakers to captivating fashion statements, the Barbie spirit is taking over. Even the food scene has caught the pink bug, offering delightful ‘Barbie barfi’ and other rosy treats.
So, if you’re ready to embrace your inner Barbie and unleash your vibrant, quirky, and fabulous side, there’s no better time than now. Head to your nearest theatre, surround yourself in pink, and immerse yourself in the enchanting world of Barbie.
