Caltex Lubricants, marketed by HPCL in India, has signed ace Indian cricketer Ravindra Jadeja as its brand ambassador. This strategic move aims to leverage Jadeja’s immense popularity to boost Caltex’s visibility across the nation, aligning with the brand’s tagline “Caltex Yaani Commitment.”
Caltex Lubricants X Ravindra Jadeja: A Perfect Match
Ravindra Jadeja’s exceptional talent and dedication to cricket resonate with brand’s commitment to superior quality, performance, and reliability. Having shone brightly in the 2023 Cricket World Cup, Jadeja perfectly embodies the all-rounder spirit that Caltex aspires to deliver in its lubricants.
Jadeja to Spearhead Marketing Campaigns for Caltex’s Premium Products
As brand ambassador, Jadeja will spearhead a series of marketing campaigns promoting Caltex’s premium lubricants. These campaigns will emphasize the importance of using high-quality lubricants for optimal vehicle and machinery performance. Notably, Caltex Lubricants in India includes Chevron’s trusted Havoline and Delo brands.
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Quotes Highlighting Enthusiasm for the Partnership
Marc Bouchebl, general manager, marketing and sales support, Chevron International Products (IP) said, “We are excited to welcome Ravindra Jadeja as the Caltex Lubricants brand ambassador in India. His passion, dedication for the game and success story aligns seamlessly with the values the Caltex brand upholds. With his support, we aim to reach a wider audience across India and reinforce Caltex’s position as the all-rounder lubricants provider for our customers.”
Ravindra Jadeja expressed his enthusiasm about the partnership, stating, “I am excited to be associated with Caltex, a brand that stands for commitment and its all-round abilities. I look forward to build recognition for Caltex Lubricants and their unmatched performance, encouraging consumers to make the right choice for their vehicles.”
Conclusion
This collaboration between Caltex Lubricants and Ravindra Jadeja promises to be a winning partnership. By combining Jadeja’s star power with Caltex’s reputation for excellence, both entities can achieve their goals: Caltex can reach new customers and solidify its brand position, while Jadeja can further connect with fans and promote the importance of using high-quality lubricants. Cricket enthusiasts and car owners alike can look forward to engaging marketing campaigns featuring their favorite cricketer and a trusted brand.
