Introducing Olympic and World Javelin Champion Neeraj Chopra as the brand ambassador for their Premium Petrol ‘Speed’, Bharat Petroleum Corporation (BPCL), a Fortune 500 Maharatna energy conglomerate, enhances its elite performance appeal.
Neeraj Chopra as the brand Ambassador for BPCL
Introduction of Neeraj Chopra as Brand Ambassador:
Bharat Petroleum Corporation, a Fortune 500 Maharatna energy conglomerate, proudly unveils Olympic and World Javelin Champion Neeraj Chopra as the brand ambassador for their Premium Petrol ‘Speed’.
Neeraj Chopra’s Alignment with ‘Speed’ Values:
Neeraj Chopra, epitomizing winning, performance, and success through his athletic achievements, perfectly embodies the essence of ‘Speed’. His journey and accomplishments resonate with the brand’s core values.
Also Read: Noise Names a Star After Neeraj Chopra in Birthday Honors – Agency Masala
Sukhmal Jain’s Statement on Neeraj Chopra’s Association with ‘Speed’:
Sukhmal Jain, director (marketing) at BPCL, underscores the synergy between sports and ‘Speed’, emphasizing Neeraj Chopra’s winning spirit and dedication. The partnership aims to inspire customers towards excellence.
BPCL’s Commitment to Sports and Brand Ambassadors:
BPCL’s collaboration with Neeraj Chopra follows its successful alliance with cricketing legend Rahul Dravid. These partnerships underscore the company’s dedication to quality, authenticity, and trustworthiness.
Also Read: Neeraj Chopra appointed As The Brand Ambassador of Noise – Agency Masala
BPCL’s Heritage of Integrity and Innovation:
With a rich heritage in integrity and innovation, BPCL consistently sets itself apart. Neeraj Chopra’s introduction as the face of ‘Speed’ reaffirms this commitment, reflecting shared values of performance and reliability.
What do experts have to say about this campaign?
G. Krishnakumar, chairman & MD, BPCL, expressed his enthusiasm, stating, “Speed, the hi-performance petrol from Bharat Petroleum personifies peak performance and the thrill of staying ahead each time, every time. Now with bespoke friction modifier technology, your drive fueled by ‘Speed’- not just petrol, is much smoother, delivering accelerated mileage and ensuring peak engine performance; We are happy to have Neeraj Chopra, the epitome of performance, efficiency and consistency, embodying the soaring spirit of the aspirational Indian as our brand ambassador for Speed.”
Echoing similar sentiments, Sukhmal Jain, director (marketing), BPCL, emphasised the power of sports and the significance of Neeraj Chopra’s association with Speed. “Sports have always been a catalyst for convergence and inspiration. Neeraj Chopra’s winning spirit and dedication to excellence resonate perfectly with the attributes of ‘Speed’, our next-generation high-performance petrol. Neeraj’s partnership with ‘Speed’ will undoubtedly inspire customers to strive for greatness.”
Conclusion
In conclusion, Bharat Petroleum Corporation’s appointment of Olympic and World Javelin Champion Neeraj Chopra as the brand ambassador for their Premium Petrol ‘Speed’ signifies a strategic move towards aligning with values of excellence, performance, and reliability. Neeraj Chopra’s remarkable journey and achievements mirror the ethos of ‘Speed’, resonating with consumers and inspiring them towards greatness. This partnership, along with BPCL’s existing collaborations with sports icons like Rahul Dravid, underscores the company’s commitment to quality, authenticity, and innovation. With a heritage steeped in integrity and a focus on delivering innovative solutions, BPCL continues to set itself apart in the dynamic landscape of energy conglomerates, ensuring the highest standards of performance and trustworthiness for its customers.
