The Roadster Life Co, a leading casual wear clothing and accessories brand available on Myntra, has recently launched its captivating brand campaign – “Trends with Benefits.” This innovative campaign not only emphasizes the brand’s commitment to providing the latest trendy fashion at affordable prices but also introduces its dynamic new ambassadors: the renowned stand-up comedian Zakir Khan and the Bollywood diva Jacqueline Fernandez.
The Roadster Life Co: Trends with Benefits:
At the heart of the campaign is the promise of ‘trends with benefits,’ signifying The Roadster Life Co’s dedication to offering more than just stylish clothing. The brand seeks to empower individuals, boost confidence, and help unleash their limitless potential through affordable and trend-first fashion choices.
Ambassadors Blend Relatability and Fashion Credibility:
The selection of Zakir Khan and Jacqueline Fernandez as brand ambassadors brings a unique blend of relatability and fashion credibility to the forefront. Zakir, in his first fashion brand endorsement, brings relatability with his rags-to-riches story, connecting with fans across the nation. Jacqueline, known for her glamorous fashion choices, adds a touch of authority and style as the first woman brand ambassador for The Roadster Life Co.
“Trends with Benefits” campaign narrative
The ad films take a thematic storytelling route, placing trend-first fashion at its core. Set against the vibrant backdrop of Dubai’s iconic landmark, Burj Khalifa, the opening frame captures Zakir and Jacqueline, surrounded by their respective friends, exuding style and enjoying the moment. A humorous twist unfolds at the exit- a luxurious car unexpectedly appears near Zakir. The valet mistakenly assumes Zakir to own this luxury car and extends the vehicle key to him, which Zakir initially declines. However, as Jacqueline approaches towards him, Zakir accepts the car keys and offers her a ride. More impressed by Zakir’s fashion appearance than the car itself, Jacqueline compliments him on his jacket. The scene transitions to both of them driving off in the car.
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The scene then actually transitions into Zakir’s dream, abruptly ended by a doorbell, revealing him dressed identically to his dream self. He opens the door and finds Jacqueline, irked by Zakir parking his vehicle in her parking space. However, her mood shifts as she notices Zakir’s fashion, who is clad in a trendy grey-coloured jacket paired with blue denims from The Roadster Life Co. Her radiant smile conveys approval, signaling her readiness to forgive the inconvenience. Through this engaging narrative, the ad film positions The Roadster Life Co as the game-changer in their lives, offering trend-first styles that commands attention and admiration.
360-Degree Approach for Deeper Resonance:
The Roadster Life Co adopts a 360-degree approach to connect with its audience nationwide. The brand’s commitment to building deeper resonance includes out-of-home (OOH) advertisements and a strong presence on social platforms, ensuring a wide audience gets to experience the “Trends with Benefits” campaign.
Ambassadors’ Take on the Association:
Speaking on the association, Jacqueline said, “Super stoked to be associated with The Roadster Life Co and to serve as the brand’s first woman ambassador. With a personal preference for stylish yet comfortable fashion, The Roadster Life Co aligns perfectly with my fashion taste. As a brand with a thriving and loyal customer base, I am eager to extend its reach by making more trends accessible to my fans. Looking forward to this exciting journey.”
Zakir added, “This collaboration holds special significance for me. It’s more than just endorsing a brand; it’s a partnership that resonates with my personal journey. In terms of my fashion preferences, I’ve always sought comfort in my style, and with The Roadster Life Co, I find exactly that – blend of trendiness, comfort, and quality. In every piece of The Roadster Life Co, I find a reflection of my story, and that, to me, is the true essence of this remarkable association.”
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Conclusion: Elevating Lives Through Fashion
The Roadster Life Co’s “Trends with Benefits” campaign goes beyond conventional fashion promotions. It embodies a commitment to empowering individuals, boosting confidence, and helping them unlock their limitless potential through affordable and trend-first fashion. With Zakir Khan and Jacqueline Fernandez as its dynamic ambassadors, the brand is set to make a lasting impact on the fashion landscape, offering not just style but a transformational fashion experience.
