Quaker, the renowned oats brand with a 145-year legacy, has unveiled its latest brand ambassadors – the dynamic and beloved celebrity couple, Kiara Advani and Sidharth Malhotra. This collaboration marks a harmonious blend of Quaker’s time-tested commitment to promoting the ‘goodness of oats’ globally and the contemporary influence and appeal that Kiara and Sidharth bring to the table.
The Oat-Alicious Journey with Kiara and Sidharth
Quaker’s decision to enlist Kiara Advani and Sidharth Malhotra underscores a strategic approach to engage audiences in a vibrant and oat-a-licious journey. The power couple is set to play a pivotal role in forthcoming campaigns and launches, leveraging their star power to connect with diverse demographics and promote the inherent goodness of oats.
Kiara and Sidharth: Brand ambassadors of Quaker
Kiara’s Take on Oats
Expressing her enthusiasm, Kiara Advani said, “Oats have been a constant part of my diet, a delightful addition that I truly love. They’re my morning and evening essential, a wholesome choice with nutritious energy. Partnering with Quaker resonates with my belief in maintaining a balanced lifestyle without compromising on taste. I’m excited to collaborate with Quaker to highlight how oats, with their inherent goodness, effortlessly elevate everyday meals, making conscious eating both convenient and delicious.”
Sidharth’s Perspective
Sidharth Malhotra, equally thrilled about the collaboration, shared his perspective on oats, stating, “Teaming up with Quaker feels like the perfect match, as oats have long been my go-to to get an energized start to the day. When it comes to a speedy, wholesome meal, they are my top pick; quick to make and filled with goodness. I look forward to showcasing how these versatile oats seamlessly fit into anyone’s schedule, transforming mindful eating into a delightful journey.”
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Quaker’s Perspective
Sravani Babu, associate director and category lead, Quaker, PepsiCo India, shared her remarks on the announcement, stating, “With Kiara Advani and Sidharth Malhotra joining the Quaker family, their vibrancy, relatability, and commitment to a balanced lifestyle complement Quaker’s ethos perfectly. Kiara’s vivacious energy and Sidharth’s active lifestyle resonate with today’s generation, making them influential advocates for a wholesome way of living. Their shared values align seamlessly with Quaker’s mission, enhancing the brand’s endeavour to inspire individuals to embrace oats as a delicious and beneficial dietary inclusion. Together, Kiara and Sidharth bring not only star power but also an authentic passion for wellness, making them ideal ambassadors to further champion the ‘goodness of oats’ message.”
Let’s wrap up: Quaker X Kiara & Sidharth
As Quaker embarks on this exciting journey with Kiara Advani and Sidharth Malhotra as brand ambassadors, the collaboration promises to bring a fresh perspective to the goodness of oats. Through engaging campaigns and launches, Quaker aims to make oats a delightful and integral part of everyone’s daily routine, transforming conscious eating into an oat-a-licious experience. Stay tuned for the upcoming adventures with Quaker and the dynamic duo of Kiara and Sidharth!
