In the world of luxury watches, Rado has been a name synonymous with innovation and elegance for over a century. With a rich history dating back to 1917, the Swiss watchmaker has consistently set new standards in horology. Their commitment to quality and a passion for crafting timepieces that stand the test of time has earned them a reputation that extends far beyond Swiss borders. Now, Rado has made a strategic move by bringing the globally acclaimed Bollywood actress, Katrina Kaif, on board as its global brand ambassador.
A Perfect Match: Katrina Kaif and Rado
Katrina Kaif, who has been on a career-high recently with an array of prestigious commitments, is the latest addition to Rado’s list of illustrious brand ambassadors. Joining the ranks of Bollywood luminaries like Priyanka Chopra and Deepika Padukone, who have lent their star power to luxury global brands, Katrina Kaif’s association with Rado is a testament to her growing influence in the world of conscious fashion.
Also Read: Timex Collaborates With Ananya Panday For ‘Waste More Time’ Campaign
Luxury Timepieces Meet Bollywood Glamour
In the world of horology, Rado is renowned for its innovative designs and unwavering dedication to quality. Their watches have fascinated connoisseurs for decades, and one of their most iconic creations, the Centrix watch, even featured prominently in Katrina Kaif’s announcement video for the brand.
Adrian Bosshard, Rado’s CEO, expressed his enthusiasm for the collaboration, stating, “We are thrilled to welcome Katrina Kaif into the Rado family. Her timeless beauty and global recognition align seamlessly with Rado’s core principles. We look forward to this journey of redefining luxury together.”
Katrina Kaif’s Perspective
So, in response to her new role, Katrina Kaif shared her excitement, saying, “I am honored and excited to be associated with Rado, a brand known for its excellence in watchmaking. Rado watches have always fascinated me with their innovative designs and commitment to quality. I look forward to representing this iconic Swiss brand on a global platform.”
Also Read: Mannequins Marketing By Levi’s Is Taking The Internet By Storms
The New Centrix Watch: A Symbol of Timeless Elegance
As part of this exciting collaboration, Rado has introduced the new Centrix watch. This exquisite timepiece is designed for the modern-day woman who embodies the essence of style and sophistication while withstanding the test of time. The Centrix watch is not just a timekeeping instrument; it’s a fashion statement, an embodiment of elegance.
Expanding Horizons: International Luxury Brands in India
In recent times, international luxury brands have turned to Indian celebrities to expand their consumer base in India, recognizing the country’s growing potential in the luxury market. Katrina Kaif’s appointment as Rado’s global brand ambassador comes as a pleasant but long-awaited development in this trend. Her presence in the brand’s campaign video, sporting the new Centrix watch, adds star power and a touch of glamour that resonates with the Indian audience.
Also Read: Mr. India Is Back In Latest Google Pixel 8 Campaign
Wrapping Up: Katrina Kaif- Brand Ambassador of Rado
Rado’s decision to have Katrina Kaif as their global brand ambassador is a strategic move that aligns seamlessly with the brand’s commitment to excellence and innovation. With this partnership, Rado not only gains a charismatic face for its global audience but also reinforces its reputation as a luxury watchmaker with a timeless appeal. The introduction of the new Centrix watch, designed for the modern woman, further enhances the brand’s portfolio of elegant timepieces. As Rado and Katrina Kaif embark on this journey together, it promises to be a captivating blend of style, sophistication, and the enduring allure of Swiss watchmaking.
