Ferrero, the renowned chocolate company, has recently roped in Ranveer Singh as the brand ambassador of its hazelnut cocoa spread brand Nutella. The association was announced with a video in which the actor ‘proclaims his love for the brand’.
The actor will now be seen promoting the Nutella brand across digital and offline media and will be an active part of the brand’s campaigns. Nutella India made the announcement in collaboration with the pan-India star Ranveer Singh’s social pages through an entertaining video, where the actor is seen engaging in a rapid-fire round on ‘what comes to my mind when….’ and proclaims his love for the brand.
To celebrate the association and the announcement, Nutella in India is also doing an online limited-edition Nutella jar featuring Ranveer Singh on the label as a giveaway to fans of Nutella and the star. Interestingly, the jar is packaged in a box that when scanned under a curated Instagram AR lens, triggers the actor in an augmented reality avatar on top of the box and is seen delivering a special message on this collaboration.
Zoher Kapuswala, Marketing Head, Nutella brands, Ferrero India Pvt Ltd. said, “We are delighted to have Ranveer Singh onboard as our brand endorser for the Indian market. His personality exemplifies energy which is in absolute sync with the brand’s ethos. This, combined with his famous love for Nutella makes this announcement even more exciting for us. Leveraging the actor’s strong connect with our consumers, we have a lot of exciting engagements lined up with Nutella.”
Ranveer Singh commented, “I am excited to announce my association with Nutella. Nutella has always held a special place in my heart. I’ve been a fan ever since I was a child and my love for it has only grown over the years. I am stoked to be part of the Nutella journey in India and help bring alive their vision of making tasty breakfast and desserts.”
Ranveer Singh is the perfect face for the Nutella brand as he is known for his vibrant and energetic personality, which resonates with the brand’s ethos. He also has a huge fan following, especially among the younger generations, who will be able to relate to him and the brand.
The actor is also known for his love of food and is often seen enjoying his favourite dishes. He has a huge appetite and loves trying out different dishes. With his passion for food, he will be able to communicate the brand’s message of making delicious meals and desserts with Nutella.
Ranveer Singh was seen in all the campaigns for the brand and also on “World Nutella Day” which was celebrated on February 5. He promoted the Nutella brand across digital and offline marketing channels and was an active part of their various campaigns.
It is certainly exciting to see Ranveer Singh come as the brand ambassador for Nutella. With his energetic and vibrant personality, he will be able to communicate the brand’s message of creating tasty breakfasts and desserts with Nutella. We are certainly looking forward to seeing him in the brand’s campaigns and wish the brand all the best with its association with the star.
