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Virat Kohli Partners with TIDL to Revolutionize Pain Relief in India

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TIDL, a rapidly expanding pain-relief brand, has officially partnered with cricket icon Virat Kohli to introduce advanced pain relief solutions to India. In collaboration with the Baidyanath Group, this initiative aims to transform the way Indians understand and manage pain. TIDL’s innovative products empower consumers to effectively address pain, enabling them to take control of their pain management.

A Star-Studded Partnership: TIDL X Virat Kohli

In 2021, World-Class UFC Champion Conor McGregor joined the TIDL team. Commenting on the upcoming launch in India, McGregor stated, “TIDL isn’t just about pain relief; it’s about changing the game. Bringing TIDL to India with Virat Kohli is an incredible honor. The energy, passion, and resilience of the Indian people remind me of my own journey. We’re here to show India what real recovery looks like. Get ready because we’re just getting started!”

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Transforming Pain Perception

Prashant Raj, Co-founder and COO, TIDL said, “TIDL’s solutions are going to change the way Indians understand and deal with pain. Pain is not only uncomfortable, but it also affects us on a deeper level, damaging our sleep quality, mental health, focus and energy. Pain restricts our ability to achieve our highest potential. With TIDL, these barriers are broken, and we can get back to doing the things we love – be it fitness, family, or work!”

Virat Kohli’s Endorsement

Virat Kohli said, “As a sportsperson, you learn to adapt to a higher pain threshold. I’ve taught myself to live with it without compromising on my goals. Pain is a constant challenge, hindering quality of life. TIDL is a game-changer letting you reclaim the joy of living by changing the way you find relief. I’m delighted to represent this brand as the ambassador. Looking forward to making India pain-free. No Pain, No Limits!”

A Vision for a Healthier India

Baidyanath’s President and TIDL India Director Siddhesh Sharma said, “I am in the business of making people happy, when I say happy, I mean healthy. We dream and work towards seeing a healthier India everyday and TIDL fits into our group’s ethos seamlessly. TIDL is the future of pain relief, it’s excellent for prevention and treatment both. Baidyanath brings world class infrastructure in R&D, manufacturing and distribution giving TIDL the perfect launch pad in India. There’s no better testimony than Virat himself using TIDL everyday, and to have him as a partner in this exciting venture says it all”.

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TIDL: Revolutionary Pain Relief Solutions

TIDL’s revolutionary approach combines clinically proven ingredients with natural plant extracts to target the source of pain directly. The result is fragrant, soothing, and provides instant relief. TIDL products cater to daily needs with versatile relief options like Cryotherapy Spray, Heat Therapy Spray, Joint Cream, Pain Patch, and Roll On for various uses.


With Virat Kohli as the brand ambassador and partner, TIDL is set to revolutionize pain relief in India. This partnership with the Baidyanath Group promises a future where pain management is accessible, effective, and empowering for all Indians. Embrace the change, and look forward to a pain-free life with TIDL.

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