Infomo, a global AI AdTech company, has recently appointed Himanka Das as its new Country Director for India. The company has also promoted Rohit Verma to the position of Global Chief of Strategy and New Initiatives. These appointments are expected to strengthen the company’s leadership team and drive its growth strategy in India and beyond.
Ananda Rao, MD & Group CEO of Infomo, expressed his enthusiasm, “Having a national industry leader like Himanka join us to lead Infomo India is a great boost for all of our team and a great endorsement of our potential to disrupt the digital advertising industry in India. As CEO of Vizeum India, Himanka led from the front with their digital transformation. He will lead us from the front in India.”
Himanka Das has over two decades of experience in the advertising industry. Before joining Infomo, he held leadership roles at Dentsu International for nine years, including three years as CEO of Vizeum India and an EVP at Carat India. He started his career at Madison World and built his career working at Initiative, Lintas Media Group, FCB Ulka of IPG, and Starcom of Publicis Media. Himanka is also qualified in Data Science from the International Institute of Information Technology (IIIT), Bangalore, and has a Master’s degree in International Marketing and Mass Communication Studies from the University of Pune.
Regarding his new role, Himanka Das stated, “Leveraging and relying on first-party Customer Database Platforms (CDP) will take center stage as marketers prepare themselves for a cookieless world. Infomo is the first to create and successfully enable telecom carriers to utilize ‘telco-rich’ data. It has pioneered to offer major publishers a complete ‘programmatic in-housing’ capabilities with ID, First Party Data, Customer Side Platform and Demand Side Platform for digital marketing at a time when data privacy is at the forefront for marketers. I am really looking forward to taking the journey ahead, set by Rohit Verma and the Infomo India team. I am honored to be a part of this revolution,” shared Himanka Das, Country Director (India), Infomo.
Rohit Verma is a 25-year veteran of the Indian mobile advertising industry. He co-founded and served as CEO of TorcAI, a global data science company that provides audience infrastructure, programmatic, and in-housing solutions, which is now a wholly-owned subsidiary of Infomo. Before TorcAI, Rohit was the Global VP and Business Head for Telecom Commerce at mobile advertising company Vserv. He has also been an AVP at Times Internet, where he headed Times Mobile’s B2B telecom initiatives, including music and celebrity content aggregation. Rohit is a graduate of the IIM (Ahmedabad) Executive Program in Data Science.
On Rohit Verma’s promotion, Ananda Rao, MD & Group CEO of Infomo said, “We created the new role of Global Chief of Strategy and New Initiatives specially to take advantage of Rohit’s incredible vision and experience in mobile advertising. India has seen what a visionary he has been. It’s time for the world to see him in action.”
He further added, “As we rapidly expand throughout Asia, the Middle East, Africa, and the Americas we know that Rohit is one of the few industry leaders with the creativity and breadth of industry knowledge to achieve the best results with all our telecom partners and our clients worldwide.”
So, these appointments signal Infomo’s commitment to expanding its global reach and offering innovative solutions to the digital advertising industry.
