Admatazz, a digital agency based in Mumbai, has won the integrated marketing mandate for Anupam Stationery, a company specializing in paper stationery with a commitment to delivering exceptional craftsmanship. The brand’s core focus is to provide high-quality stationery products. As part of the mandate, the Admatazz agency will amplify the brand’s presence and drive customer engagement across various social media channels along with using new age technology like Gen AI.
Legacy of Anupam Stationery: Crafting Quality Experiences Since 1973
Anupam Stationery, established in 1973, has become synonymous with quality craftsmanship in the realm of paper stationery. With a legacy that spans generations, the brand has set its sights on adapting to the modern era without compromising its commitment to excellence.
Yash Chandiramani’s views
Speaking on the account win, Yash Chandiramani, founder and chief strategist at Admatazz, said, “We are honored to be entrusted to enhance the digital and social presence for Anupam Stationery. The brand has a remarkable legacy, and we are excited to bring forth innovative campaigns that capture the essence of the brand and its commitment to quality writing experiences.”
Vinod Manilal Gala’s Insights
Vinod Manilal Gala, director at Anupam Stationery added, “In today’s time we need a partner who can help us connect to the younger audience in a language they understand and value. We found the right synergies with Admatazz as they are known to work with the millennial and Gen Z audiences. We look forward to our association with them and aim to nurture a long and fruitful relationship.”
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Admatazz X Anupam Stationery: A Synergistic Partnership
This collaboration signifies more than a business transaction; it symbolizes the convergence of tradition and innovation. Anupam Stationery’s rich legacy meets Admatazz’s contemporary approach, creating a perfect synergy for navigating the dynamic digital landscape.
As Admatazz takes the reins to breathe new life into Anupam Stationery’s digital journey, industry watchers eagerly anticipate the innovative campaigns and strategies that will unfold. The partnership aims to capture the essence of a brand that has stood the test of time and continues to evolve with the ever-changing demands of the market.
