Thursday, October 16, 2025

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Instamart Teams Up with Sonakshi Sinha for Dhanteras campaign

Pallavi -
Instamart, Swiggy’s quick-commerce platform, is back with a sparkling Diwali campaign featuring Bollywood actress Sonakshi Sinha. Following the success of last year’s nostalgic nod...

Titan Unveils Heartwarming Diwali Campaign Celebrating Togetherness

Haldiram’s Unveils Its 2025 Diwali Campaign Celebrating Tradition and Togetherness

5 Rookie Influencer Marketing Mistakes Brands Still Make Every Festive Season

McDowell’s and Kartik Aaryan Celebrate Friendship with ‘Yaaron Wali Baat 2.0’

Brand Mania

Lifestyle

Fashion

Top Homegrown Indian Streetwear Brands Redefining Urban Fashion in 2025

Vidushi -
Indian streetwear is no longer just a niche trend—it's a movement. Over the last few years, homegrown brands have carved a unique space in...

Top Fashion Influencers of India to Follow in 2025

10 Top Valentine’s Day Outfit Ideas for Every Kind of Date

Influencer Zone

Influencer Marketing

5 Rookie Influencer Marketing Mistakes Brands Still Make Every Festive Season

Pallavi -
Every festive season, brand WhatsApp groups start buzzing - “We need a Diwali campaign!” “Where’s the creator list?” “Can we make it viral by...

Top 10 Animation Creators to Follow on Instagram in India

Top 10 Bengali Influencers to Watch Out for Durga Puja 2025

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Media Masala

KT Kids Welcomes Kareena Kapoor Khan as the Face of its New Haircare Line

Celebrity Association Pallavi -
KT Kids, a rising star in the children’s personal care segment, has announced Kareena Kapoor Khan as the brand ambassador for its latest kids’...

Abhay Deol Joins Nu Republic as Brand Ambassador for Triphop® Smart Backpacks

Celebrity Association Pallavi -
Nu Republic®, India’s pioneering lifestyle technology brand, has signed acclaimed actor Abhay Deol as the brand ambassador for its latest innovation—Triphop® smart backpacks. Designed...

Aneet Padda Joins Mia by Tanishq as Brand Ambassador

Celebrity Association Pallavi -
Gen Z actor Aneet Padda has been announced as the new face of Mia by Tanishq, bringing her vibrant and authentic personality to the...

Rishabh Dua Joins aha OTT as Associate Vice President of Ad Sales

People Movement Vidushi -
Rishabh Dua has taken on the role of Associate Vice President – Ad Sales at aha OTT | Revenue & Partnerships. He announced his...

Mouni Roy Joins Sudathi as Brand Ambassador

Celebrity Association Pallavi -
Direct-to-consumer saree brand Sudathi has appointed actor Mouni Roy as its brand ambassador in a major strategic move to scale its festive and wedding...

Topical Spot

Birla Opus Paints Spreads Joy with Colours in New Holi Campaign ‘Duniya Ko Rang Do!

Best Campaigns of the Month Pallavi -
Holi, the festival of colours, is a time for joy, togetherness, and spreading happiness. Birla Opus Paints, a part of Aditya Birla Group’s Grasim...

Celebrity Association

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Think Tank

Tetley Introduces Slim Care & Beauty Care Green Teas with Kriti Sanon

Pallavi - 0
Tetley Green Tea, a part of Tata Consumer Products, is taking a bold step in the wellness space with the launch of two new...
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Campaign Dissection

Tata Mutual Fund Launches New Campaign ‘SIP – Smart Investment Plan’

Vidushi - 0
Tata Mutual Fund has introduced the ‘S.I.P – Sahi Investment Plan’ campaign to educate investors on the importance of staying invested despite market fluctuations....
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Think Tank

Zupee’s ‘Extra Winnings’ Campaign Turns Every IPL Six into a Winning Moment

Pallavi - 0
Zupee, a leading skill-based gaming platform, has launched its ‘Extra Winnings’ campaign for IPL 2025. As an associate sponsor of IPL on Star Sports,...
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Campaign Dissection

Rana Daggubati Joins Godrej Jersey Badam Milk as Brand Ambassador

Vidushi - 0
Creamline Dairy Products, a subsidiary of Godrej Agrovet, has appointed renowned actor and entrepreneur Rana Daggubati as the brand ambassador for Godrej Jersey Badam...
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