Lotus Herbals introduces an exciting campaign featuring its brand ambassador, Jacqueline Fernandez, showcasing the White Glow Vitamin C Gold Radiance Serum. With a dynamic multimedia approach, the brand launches a vibrant TV commercial starring Jacqueline, set to air on national, regional, digital, and social media platforms, promising a radiant viewing experience.
Lotus Herbals campaign starring Jacqueline Fernandez
Campaign Introduction:
Lotus Herbals introduces a fresh campaign featuring brand ambassador Jacqueline Fernandez, promoting the White Glow Vitamin C Gold Radiance Serum. The brand rolls out an extensive multimedia campaign, showcasing Jacqueline in a captivating TVC to be broadcasted nationally and regionally, along with prominent digital and social media platforms.
Product Description:
The TVC highlights Lotus Herbals’ White Glow Vitamin C Gold Radiance Serum, enriched with Kakadu Plum, Yuzu Lemon, and pure gold leaves. This innovative serum targets dark spots, promising radiant and glowing skin. The campaign aims to educate consumers about its revolutionary formula, delivering 100x more Vitamin C for enhanced skin radiance.
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TVC Narrative:
Jacqueline Fernandez features in the TVC set in an office scenario, where her luminous skin attracts attention. Through a playful exchange, she reveals her skincare secret: Lotus White Glow Vitamin C Gold Serum. Emphasizing its benefits, she stresses its 100x more Vitamin C and gold leaves, reducing dark spots and enhancing skin texture. The TVC concludes with Jacqueline endorsing the product.
Media Strategy:
Jacqueline Fernandez, as the face of Lotus Herbals White Glow, will appear in multimedia campaigns spanning TV, digital, e-commerce, and social media. The brand plans extensive TVC airing on leading GEC channels and other impactful platforms, targeting a broad audience. Additionally, the campaign will reach regional channels and social media platforms like Facebook, Instagram, and YouTube, ensuring wide visibility.
In-store Branding:
Lotus Herbals will leverage in-store branding, including banners, danglers, table-tops, and posters across modern trade formats and retail channels, maximizing brand exposure and visibility.
What do experts have to say about this campaign?
Expressing his enthusiasm on the latest addition to the White Glow range, Nitin Passi, chairman and MD, Lotus Herbals, says “We at Lotus are excited to unveil the revolutionary Lotus White Glow Vitamin C Gold Serum, showcasing our commitment to clean and transformative beauty solutions. Infused with potent ingredients like Kakadu Plum and Yuzu Lemon and luxurious pure gold leaves, this serum is a daily essential for achieving radiant skin effortlessly.”
Jacqueline Fernandez elaborates, “I’m thrilled to endorse the Lotus White Glow Vitamin C Gold Radiance Serum. It’s not just skincare; it’s a luxurious indulgence. With 100x more Vitamin C and gold leaves, it’s an elixir for luminous skin. I encourage you to embrace this serum and make it an essential part of your morning and evening skincare ritual for visible results that leave a lasting impression.”
Conclusion
In conclusion, Lotus Herbals unveils an enticing campaign featuring Jacqueline Fernandez promoting the White Glow Vitamin C Gold Radiance Serum. With a captivating TVC showcasing the serum’s innovative formula enriched with Kakadu Plum, Yuzu Lemon, and pure gold leaves, the brand aims to educate consumers about its efficacy in tackling dark spots and enhancing skin radiance. Jacqueline’s endorsement across various media platforms, including TV, digital, and social media, coupled with in-store branding efforts, ensures maximum visibility and outreach to a wide audience, cementing Lotus Herbals’ commitment to delivering quality skincare solutions.
