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Top Homegrown Indian Streetwear Brands Redefining Urban Fashion in 2025

Indian streetwear is no longer just a niche trend—it's a movement. Over the last few years, homegrown brands have carved a unique space in...

Influencer Zone

5 Rookie Influencer Marketing Mistakes Brands Still Make Every Festive Season

Every festive season, brand WhatsApp groups start buzzing - “We need a Diwali campaign!” “Where’s the creator list?” “Can we make it viral by...

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Media Masala

Swa Diamonds Welcomes Preity G Zinta as Brand Ambassador for ‘As Real As You’ Campaign

Swa Diamonds, one of India’s premier fine jewellery brands, has reached a significant milestone by welcoming iconic Bollywood actress Preity G Zinta as its...

KT Kids Welcomes Kareena Kapoor Khan as the Face of its New Haircare Line

KT Kids, a rising star in the children’s personal care segment, has announced Kareena Kapoor Khan as the brand ambassador for its latest kids’...

Abhay Deol Joins Nu Republic as Brand Ambassador for Triphop® Smart Backpacks

Nu Republic®, India’s pioneering lifestyle technology brand, has signed acclaimed actor Abhay Deol as the brand ambassador for its latest innovation—Triphop® smart backpacks. Designed...

Aneet Padda Joins Mia by Tanishq as Brand Ambassador

Gen Z actor Aneet Padda has been announced as the new face of Mia by Tanishq, bringing her vibrant and authentic personality to the...

Rishabh Dua Joins aha OTT as Associate Vice President of Ad Sales

Rishabh Dua has taken on the role of Associate Vice President – Ad Sales at aha OTT | Revenue & Partnerships. He announced his...

Topical Spot

Birla Opus Paints Spreads Joy with Colours in New Holi Campaign ‘Duniya Ko Rang Do!

Holi, the festival of colours, is a time for joy, togetherness, and spreading happiness. Birla Opus Paints, a part of Aditya Birla Group’s Grasim...

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Samay Raina Launches “India’s Got Latent” App

Standup comedian and YouTube star Samay Raina is taking his wildly popular show India's Got Latent to the next level by launching a dedicated...

Siyaram’s Launches Emotional AI-Created Father’s Day Campaign ‘Papa Hai Toh’

This Father’s Day, Siyaram’s—India’s iconic menswear legacy—has taken a bold creative leap by blending technology and sentiment in a way that’s rarely seen in...

Maharishi Ayurveda Launches #RightYourWrongs Campaign Featuring Kalki Koechlin as a Stand-Up Comic

Maharishi Ayurveda, a leading name in the world of Ayurvedic healthcare, has unveiled its latest campaign, #RightYourWrongs. The campaign features the talented National Award-winning...

Maruti Brezza Launches ‘More Power to Your Play’ Campaign with Kartik Aaryan

Maruti Suzuki India Limited (MSIL) has launched its exciting new campaign, “More Power to Your Play,” featuring Bollywood star Kartik Aaryan. The campaign celebrates...

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