Friday, October 17, 2025

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Instamart Teams Up with Sonakshi Sinha for Dhanteras campaign

Instamart, Swiggy’s quick-commerce platform, is back with a sparkling Diwali campaign featuring Bollywood actress Sonakshi Sinha. Following the success of last year’s nostalgic nod...

Brand Mania

Lifestyle

Top Homegrown Indian Streetwear Brands Redefining Urban Fashion in 2025

Indian streetwear is no longer just a niche trend—it's a movement. Over the last few years, homegrown brands have carved a unique space in...

Influencer Zone

5 Rookie Influencer Marketing Mistakes Brands Still Make Every Festive Season

Every festive season, brand WhatsApp groups start buzzing - “We need a Diwali campaign!” “Where’s the creator list?” “Can we make it viral by...

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Media Masala

KT Kids Welcomes Kareena Kapoor Khan as the Face of its New Haircare Line

KT Kids, a rising star in the children’s personal care segment, has announced Kareena Kapoor Khan as the brand ambassador for its latest kids’...

Abhay Deol Joins Nu Republic as Brand Ambassador for Triphop® Smart Backpacks

Nu Republic®, India’s pioneering lifestyle technology brand, has signed acclaimed actor Abhay Deol as the brand ambassador for its latest innovation—Triphop® smart backpacks. Designed...

Aneet Padda Joins Mia by Tanishq as Brand Ambassador

Gen Z actor Aneet Padda has been announced as the new face of Mia by Tanishq, bringing her vibrant and authentic personality to the...

Rishabh Dua Joins aha OTT as Associate Vice President of Ad Sales

Rishabh Dua has taken on the role of Associate Vice President – Ad Sales at aha OTT | Revenue & Partnerships. He announced his...

Mouni Roy Joins Sudathi as Brand Ambassador

Direct-to-consumer saree brand Sudathi has appointed actor Mouni Roy as its brand ambassador in a major strategic move to scale its festive and wedding...

Topical Spot

Birla Opus Paints Spreads Joy with Colours in New Holi Campaign ‘Duniya Ko Rang Do!

Holi, the festival of colours, is a time for joy, togetherness, and spreading happiness. Birla Opus Paints, a part of Aditya Birla Group’s Grasim...

Celebrity Association

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NueGo Partners with Bollywood Film “Crew” to Promote Sustainable Travel

GreenCell Mobility's NueGo, a leading electric bus brand, has announced a exciting partnership with the upcoming Bollywood film "Crew," starring Kareena Kapoor, Tabu, and...

CARS24 Celebrates 10 Years by Fixing Potholes, Not Just Selling Cars

To mark its 10-year anniversary, CARS24, India’s leading autotech platform, chose an unconventional path—literally. Instead of splashy ad campaigns or festive discounts, the brand...

ENO Launches Chewy Bites for Quick Acidity Relief

In the realm of digestive health, innovation meets convenience with the launch of ENO Chewy Bites, a groundbreaking product by Haleon, formerly known as...

Red Label Taps into Monsoon Nostalgia with ‘Immunity Ki Chuski’ Campaign

Red Label Natural Care has launched its latest monsoon campaign, ‘Immunity Ki Chuski’, blending tradition, music, and wellness into a refreshing experience. Conceptualised by...

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