Friday, October 17, 2025

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Instamart Teams Up with Sonakshi Sinha for Dhanteras campaign

Instamart, Swiggy’s quick-commerce platform, is back with a sparkling Diwali campaign featuring Bollywood actress Sonakshi Sinha. Following the success of last year’s nostalgic nod...

Brand Mania

Lifestyle

Top Homegrown Indian Streetwear Brands Redefining Urban Fashion in 2025

Indian streetwear is no longer just a niche trend—it's a movement. Over the last few years, homegrown brands have carved a unique space in...

Influencer Zone

5 Rookie Influencer Marketing Mistakes Brands Still Make Every Festive Season

Every festive season, brand WhatsApp groups start buzzing - “We need a Diwali campaign!” “Where’s the creator list?” “Can we make it viral by...

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Media Masala

KT Kids Welcomes Kareena Kapoor Khan as the Face of its New Haircare Line

KT Kids, a rising star in the children’s personal care segment, has announced Kareena Kapoor Khan as the brand ambassador for its latest kids’...

Abhay Deol Joins Nu Republic as Brand Ambassador for Triphop® Smart Backpacks

Nu Republic®, India’s pioneering lifestyle technology brand, has signed acclaimed actor Abhay Deol as the brand ambassador for its latest innovation—Triphop® smart backpacks. Designed...

Aneet Padda Joins Mia by Tanishq as Brand Ambassador

Gen Z actor Aneet Padda has been announced as the new face of Mia by Tanishq, bringing her vibrant and authentic personality to the...

Rishabh Dua Joins aha OTT as Associate Vice President of Ad Sales

Rishabh Dua has taken on the role of Associate Vice President – Ad Sales at aha OTT | Revenue & Partnerships. He announced his...

Mouni Roy Joins Sudathi as Brand Ambassador

Direct-to-consumer saree brand Sudathi has appointed actor Mouni Roy as its brand ambassador in a major strategic move to scale its festive and wedding...

Topical Spot

Birla Opus Paints Spreads Joy with Colours in New Holi Campaign ‘Duniya Ko Rang Do!

Holi, the festival of colours, is a time for joy, togetherness, and spreading happiness. Birla Opus Paints, a part of Aditya Birla Group’s Grasim...

Celebrity Association

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Asian Paints Unveils ‘Socha Bhi Nahi Hoga’ Campaign for World Interiors Day 2025

To commemorate World Interiors Day 2025, Asian Paints has launched an imaginative new campaign titled ‘Socha Bhi Nahi Hoga – Beyond Your Imagination’. The...

Havells Launches Grooming Campaign with Vicky Kaushal

Havells India Limited, a leading name in Fast Moving Electrical Goods (FMEG) and consumer durables, has launched two captivating campaigns starring Bollywood icon Vicky...

Havmor Launches Cricket Ball Ice Cream with GT Players

Havmor Ice Cream, part of LOTTE Wellfood, has served up a summer treat for cricket lovers by launching a limited-edition Choco Vanilla Cricket Ball...

Adani latest campaign ‘Suraj Bhaiya Hain Naa’ Celebrates the Power of Clean Energy

The Adani Group has unveiled new campaign, Story of Suraj, the third installment in its impactful #HumKarkeDikhateHain (HKKDH) series. This new film centers...

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