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Top Homegrown Indian Streetwear Brands Redefining Urban Fashion in 2025

Indian streetwear is no longer just a niche trend—it's a movement. Over the last few years, homegrown brands have carved a unique space in...

Influencer Zone

5 Rookie Influencer Marketing Mistakes Brands Still Make Every Festive Season

Every festive season, brand WhatsApp groups start buzzing - “We need a Diwali campaign!” “Where’s the creator list?” “Can we make it viral by...

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Media Masala

Swa Diamonds Welcomes Preity G Zinta as Brand Ambassador for ‘As Real As You’ Campaign

Swa Diamonds, one of India’s premier fine jewellery brands, has reached a significant milestone by welcoming iconic Bollywood actress Preity G Zinta as its...

KT Kids Welcomes Kareena Kapoor Khan as the Face of its New Haircare Line

KT Kids, a rising star in the children’s personal care segment, has announced Kareena Kapoor Khan as the brand ambassador for its latest kids’...

Abhay Deol Joins Nu Republic as Brand Ambassador for Triphop® Smart Backpacks

Nu Republic®, India’s pioneering lifestyle technology brand, has signed acclaimed actor Abhay Deol as the brand ambassador for its latest innovation—Triphop® smart backpacks. Designed...

Aneet Padda Joins Mia by Tanishq as Brand Ambassador

Gen Z actor Aneet Padda has been announced as the new face of Mia by Tanishq, bringing her vibrant and authentic personality to the...

Rishabh Dua Joins aha OTT as Associate Vice President of Ad Sales

Rishabh Dua has taken on the role of Associate Vice President – Ad Sales at aha OTT | Revenue & Partnerships. He announced his...

Topical Spot

Birla Opus Paints Spreads Joy with Colours in New Holi Campaign ‘Duniya Ko Rang Do!

Holi, the festival of colours, is a time for joy, togetherness, and spreading happiness. Birla Opus Paints, a part of Aditya Birla Group’s Grasim...

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Aprilia India Launches New RS457 Ad ‘Thrill’ with John Abraham

Aprilia India continues its high-octane advertising campaign with the release of ‘Thrill’, the third installment in the RS457 ad series featuring Bollywood superstar and...

The Roadster Life Co Unveils “Trends with Benefits” Campaign

The Roadster Life Co, a leading casual wear clothing and accessories brand available on Myntra, has recently launched its captivating brand campaign - "Trends...

How Swiggy Bolt Ensures 10-Minute Food Delivery—Rishabh Pant Explains

Swiggy has launched a new campaign featuring cricketer Rishabh Pant to explain how its 10-minute food delivery service, Swiggy Bolt, operates. The ad, conceptualized...

Mouni Roy Joins Sudathi as Brand Ambassador

Direct-to-consumer saree brand Sudathi has appointed actor Mouni Roy as its brand ambassador in a major strategic move to scale its festive and wedding...

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