Monday, May 27, 2024
HomeThink TankCampaign DissectionAllen Solly Launches New Campaign 'Every Day Is Friday'

Allen Solly Launches New Campaign ‘Every Day Is Friday’

- Advertisement -

The casual workwear brand Allen Solly, which falls under the Aditya Birla Fashion and Retail group, has recently rolled out a fresh campaign entitled ‘Every Day Is Friday.’ This campaign is all about redefining the concepts of enjoyment, freedom, and style, encouraging people to seek reasons for celebration every day. As part of this initiative, Allen Solly has introduced an enticing television commercial (TVC) aimed at captivating a nationwide audience. The timing of the TVC launch synchronizes with the ongoing ICC Cricket World Cup, making it a perfectly timed addition to the festive spirit.

What Is Allen Solly “Every Day Is Friday” Campaign?

The Allen Solly “Every Day is Friday” Campaign represents a new approach to redefining the perception of enjoyment, freedom, and style in the world of casual workwear. As a part of this campaign, Allen Solly, the casual workwear brand owned by Aditya Birla Fashion and Retail, has launched a fresh television commercial (TVC) aimed at captivating a wide audience. The TVC’s release coincides with the ongoing ICC Cricket World Cup, creating a perfect blend of festivities.

This campaign is all about fostering a sense of energy, optimism, and celebration throughout the week, not just on Fridays. Allen Solly is known for changing the landscape of professional clothing by introducing the concept of dressing casually on Fridays three decades ago. The brand’s 45-second TV ad emphasizes the idea that happiness and celebration don’t need to be confined to just one day of the week. It conveys the message that every day can be as enjoyable as Friday if you exude confidence, present yourself well, and engage in activities that bring you joy.

Also Read: Sparx launches ‘It’s in Me’ campaign featuring Akshay Kumar

Furthermore, Allen Solly’s new campaign underscores its commitment to offering unconventional, fashionable attire for the modern men and women, whether it’s formal or business casual wear. The brand positions itself as the go-to choice for individuals who embrace and celebrate life on their own terms.

What Do Experts Have To Say About This Campaign?

Allen Solly Launches New Campaign 'Every Day Is Friday'
Richa Pai

Commenting on the launch of the campaign, Richa Pai, COO, Allen Solly said, “At Allen Solly, we believe that fashion should be all about expression and celebration. ‘Every Day Is Friday’ is not just a campaign, it’s a philosophy we wish to inculcate among professionals. We believe that everyone should feel great every day of the week and not just only on Fridays. We urge people to make every day extraordinary by embracing comfort, style, and confidence with our extensive range of workwear. Allen Solly is more than just a brand, it’s a way of life, and ‘Every Day is Friday’ wonderfully captures our mission.”

Fusing Style and Identity: Allen Solly Unique Denim Collection

The primary emphasis of the campaign revolves around seamlessly integrating the brand’s core identity with a trendy range of denim clothing and t-shirts. Notably, the denims in this collection showcase one-of-a-kind patches on the back pockets, imparting a personal and distinctive touch to each garment. These exclusive patches take center stage in the campaign, underlining Allen Solly’s unwavering commitment to unconventional and chic fashion.

Also Read: Kalyan Jewellers launches a multi-starrer Diwali campaign

The campaign’s reach will be amplified through an extensive media mix spanning various platforms, including television, digital, and social media.


In conclusion, Allen Solly’s “Every Day is Friday” campaign is not just about redefining the concept of casual workwear; it’s about redefining the way we approach each day of our lives. By encouraging us to embrace the energy, optimism, and celebration of Fridays throughout the entire week, the brand brings a fresh perspective to the world of fashion. The brand’s history of pioneering casual Fridays and its commitment to unconventional and stylish attire positions it as a go-to choice for those who celebrate life on their terms.

Furthermore, the introduction of a unique denim collection with personal touch patches adds an extra layer of individuality and style to Allen Solly’s offerings. The brand seamlessly combines its essence with this fashionable line, offering customers a means of expressing their own identity through their clothing.

As the campaign unfolds through various media channels, including TV, digital, and social media, we can expect to witness a new wave of fashion and lifestyle that celebrates each day as an opportunity for enjoyment and self-expression. Allen Solly’s vision of making “Every Day Is Friday” is an invitation to live life to the fullest and to do so in style. So why wait until the weekend? With Allen Solly, every day can be your Friday.

Related Articles


Please enter your comment!
Please enter your name here
Captcha verification failed!
CAPTCHA user score failed. Please contact us!

Spice up your inbox with sizzling updates!

Stay Connected

Latest Articles