Agoda, digital travel platform has teamed up with Bollywood sensation Ayushmann Khurrana to revolutionize the travel industry’s advertising space through the power of artificial intelligence (AI). This innovative initiative involves the creation of over 250 customized videos for diverse locations in India and abroad, setting a new standard for personalized marketing within the tourism sector.
AI Takes Center Stage in Travel Advertising
Agoda’s cutting-edge digital campaign, crafted in collaboration with Blink Digital, harnesses the capabilities of Gan.ai’s generative AI technology. This powerful tool transforms a single video featuring Ayushmann Khurrana into a dynamic array of more than 200 videos, each uniquely highlighting different destinations. The generative AI seamlessly alters the voice-over, incorporates lip syncing, and integrates contextual images, ensuring a tailored experience for viewers.
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Agoda’s AI campaign: Personalized Engagement for Diverse Audiences
A distinguishing feature of this AI-powered campaign is its adaptability based on the viewer’s destination preferences. By dynamically adjusting its content, the ad ensures relevance and resonance with the audience, directing them towards enticing Agoda deals for their chosen destinations. This level of personalization represents a significant leap forward in engaging travelers and enhancing their overall experience.
Ayushmann Khurrana expressed his enthusiasm, stating, “I’m excited to be part of Agoda’s innovative approach to connecting with travelers. This campaign allows Agoda and me to reach out to individuals in a very personal way, making their travel planning experience more engaging.”
Agoda’s Forward-Thinking Approach
Krishna Rathi, senior country director India Subcontinent and Maldives at Agoda, stated, “This campaign represents a forward-thinking approach to digital marketing in the travel sector. Our collaboration with Ayushmann Khurrana and the use of generative AI allows us to engage with our customers in a more meaningful and personalised manner. More than that, it is a great example of how Agoda combines its global network and expertise with a localized experience specifically made for Indian travelers.”
Rikki Agarwal, co-founder & chief business and operating officer at Blink Digital, remarked, “Our partnership with Agoda for this campaign has been an exciting journey, merging creative ideas with advanced technology to deliver a unique and personalised advertising experience. We applaud Agoda for being one of the first movers in this field and are confident it will be well-received by Indian travelers.”
Wrapping up
As Agoda’s AI-powered campaign unfolds across digital platforms, it serves as a testament to the company’s dedication to leveraging technology for the benefit of travelers. The marriage of global expertise and localized experiences specifically designed for Indian travelers positions Agoda at the forefront of the evolving landscape of personalized marketing in the tourism industry. This campaign not only enhances viewer engagement but also aims to inspire more personalized travel bookings through Agoda, offering a promising glimpse into the future of travel advertising.
