As the summer heat sets in, Bajaj, India’s top appliances brand, is taking a cool and innovative approach to promote its Air Coolers. They’ve launched a captivating CGI video that showcases the durability, innovation, and quality of their air coolers, making them the perfect companion to beat the scorching summer.
Bajaj: Air Cooler CGI campaign in Connaught Place
The CGI video takes viewers on a trip to Delhi’s iconic Connaught Place on a sweltering day. People are seen seeking refuge from the blazing sun, but then comes a surprising twist! A larger-than-life Bajaj air cooler emerges from a billboard, delivering a refreshing blast of cool air to the parched crowd. This visually stunning sequence reinforces Bajaj’s key message: “Built to Keep You Going – Built for Life!” for its Air Cooler Range.
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Engaging Modern Consumers with Innovation
This CGI video marks a first for Bajaj’s advertising campaigns. It’s a strategic move to connect with modern Indian consumers by creating captivating content that resonates with today’s generation. Bajaj recognizes the power of digital marketing, and this video is a testament to their commitment to staying ahead of the curve.
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More Than Just Cool Products: A Commitment to Customer Experience
Devika Sachdev, Head of Advertising and Brand Management at Bajaj Electricals Limited says, “At BAJAJ, we are constantly striving to innovate and provide durable products that enhance the lives of our customers. But innovation doesn’t stop just at our products. Our first CGI video was crafted to captivate our online audience and resonate with today’s generation in an engaging manner.Furthermore, we are actively involving our online community through a User-Generated Content (UGC) contest. We eagerly anticipate introducing more innovative and modern content strategies to further captivate and connect with our audience.”
The Power of Community: User-Generated Content Contest
Bajaj isn’t stopping at the CGI video. They’re also actively engaging their online community through a User-Generated Content (UGC) contest. This is a great way to further connect with their audience and generate excitement around their Air Coolers.
Let’s wrap up
Bajaj’s CGI video and UGC contest are a refreshing take on summer appliance marketing. With a focus on innovation, customer experience, and community engagement, Bajaj is sure to keep its audience cool and connected this season. We can also expect to see more innovative and modern content strategies from Bajaj in the future, further solidifying their position as a leader in the appliance industry.
