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Bikano launches Diwali Campaign ‘Achhi Soch Bato’

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Bikano is spreading the joy of togetherness and acceptance this Diwali through its ‘Achhi Soch Bato’ campaign, a sequel to the successful ‘Rakshabandhan Campaign.’ In the spirit of the festive season, they have launched a heartwarming Diwali video campaign, emphasizing the priceless act of child adoption.

What Is Bikano Diwali Campaign “Achhi Soch Bato” ?

Bikano’s Diwali Campaign “Achhi Soch Bato” is a heartwarming initiative celebrating togetherness and acceptance. The campaign features a touching ad where a young girl, immersed in creating a Rangoli with her mother, is visited by a family friend who praises the seamless integration of their adopted child into the family. The ad beautifully underscores the idea that bonds are not defined by blood but by the depth of shared emotions, reminiscent of the timeless tale of Yashoda and Krishna.

The commercial concludes with a powerful message, “Is Diwali Khusiyon Ke Saath Saath, Achi Soch Bhi Baato” (This Diwali, along with happiness, share good thoughts too).

Also Read: Kalyan Jewellers launches a multi-starrer Diwali campaign

To further support the cause of adoption, Bikano encourages everyone to show their solidarity by giving a missed call to 970-970-5100. For each call received, the brand commits to donating an equivalent amount to an orphanage, reaffirming their dedication to making a positive impact on the lives of young ones.

What Do Experts Have To Say About This Campaign?

Bikano launches Diwali Campaign ‘Achhi Soch Bato'
Manish Aggarwal

“We believe that family is bound by love and compassion, transcending biological ties. The story of Yashoda and Kanha reminds us that love knows no bounds, and it is this very love that we aim to celebrate and foster this festive season,” stated, Manish Aggarwal, director, Bikano, Bikanervala Foods.

Kush Aggarwal, head of marketing, Bikano, added, “At Bikano, we understand that true family is created through bonds of the heart. This Diwali, we encourage everyone to join hands with us in spreading not only happiness but also the invaluable message of acceptance and love through adoption. Every child deserves a loving home, and it is our collective responsibility to ensure they find it. I believe it’s our duty to use our platform to promote initiatives that make a positive impact.”

Bikano launches Diwali Campaign ‘Achhi Soch Bato'
Kush Aggarwal

Also Read: Dhara Celebrating Love, Food, And Compliments with #TareefonKaTyohar Festive Campaign


In conclusion, Bikano’s Diwali Campaign “Achhi Soch Bato” is a beautiful celebration of togetherness, acceptance, and the power of shared love. Through a heartwarming ad that showcases the seamless integration of an adopted child into a loving family, the campaign reminds us that bonds are forged by emotions, not by bloodlines. This heartwarming message, inspired by the ageless tale of Yashoda and Krishna, serves as a poignant reminder of the true spirit of Diwali.

As Bikano invites us to support the cause of adoption by simply giving a missed call, they not only spread awareness but also take concrete steps to make a positive impact on the lives of young ones. It’s a testament to the brand’s commitment to creating a better world, where love and acceptance know no boundaries.

This Diwali, let’s not only share happiness but also good thoughts, as Bikano beautifully suggests in their campaign. It’s a message that resonates with the true essence of the festival of lights – spreading love, compassion, and positivity. So, let’s embrace “Achhi Soch Bato” and make this Diwali season a time for celebrating not only with sweets but also with kindness and inclusivity.

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