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Crunchyroll Rolls Out New Ad with Tiger Shroff & Rashmika Mandanna

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Anime enthusiasts in India have something exciting to look forward to as Crunchyroll, the global anime streaming platform, unveils its debut brand campaign in the country. Featuring popular Bollywood actors Tiger Shroff and Rashmika Mandanna, the campaign titled ‘Wish Your World Was Anime’ aims to bridge the gap between the fantastical realms of anime and the everyday lives of viewers.

Blending Anime with Reality

In a groundbreaking move, Crunchyroll has blended the captivating world of anime with real-life scenarios, bringing forth two ad films where protagonists, portrayed by Tiger Shroff and Rashmika Mandanna, yearn for the vibrancy and adventures reminiscent of their favorite anime characters. The campaign, which premiered during the IPL and is set to air digitally on JioCinema during TATA IPL matches, promises to transport viewers from the mundane to the extraordinary.

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Crunchyroll Crafting Authenticity with Japanese Animation

One of the distinguishing features of Crunchyroll’s campaign is its dedication to authenticity. The ad films seamlessly integrate original Japanese animation with live-action sequences, ensuring a genuine anime experience for viewers. Spearheaded by Tilt Brand Solutions, the creative agency behind the campaign, and animated by renowned anime studios in Japan, the campaign underscores Crunchyroll’s commitment to sharing the essence of Japanese anime with the world. Drive Inc. created the anime for the ad film with Rashmika, while the anime in Tiger’s ad film was created by ARECT, Inc. The films were overseen creatively by Crunchyroll’s Creative Services Team. The background music in the ad film with Tiger is exclusive, produced by Donn Bhatt, and features rapper Jagsifat. The ad film with Rashmika has the song ‘Billo’ By Excise Dept.

A Comprehensive Marketing Strategy

Crunchyroll’s foray into the Indian market isn’t limited to just ad films. The brand has planned a comprehensive marketing campaign, encompassing a range of promotional activities such as out-of-home advertising, digital promotions, and social media outreach. With a focus on engaging with the vibrant anime community in India, Crunchyroll aims to foster a deeper connection with fans and enthusiasts.

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Celebrating the Power of Anime

Anime has garnered a dedicated following worldwide, captivating audiences with its unique storytelling, visual artistry, and profound themes. With ‘Wish Your World Was Anime,’ Crunchyroll celebrates the universal desire shared by anime enthusiasts everywhere – the desire to infuse their lives with the courage, vibrancy, and adventure reminiscent of their favorite anime characters and stories.

A Milestone Moment for Crunchyroll and Indian Anime Fans

“We are thrilled to announce Crunchyroll’s first brand campaign in India — a heartfelt milestone for us and the anime community here,” said Markus Gerdemann, SVP of marketing of Crunchyroll. “With Tiger Shroff and Rashmika Mandanna joining us, our campaign shines a light on the power of anime as a captivating form of storytelling. India’s rich culture and its enthusiastic embrace of anime inspire us every day. What better way to debut the campaign than another milestone cultural moment – the IPL.”

“This campaign is more than just an announcement; it’s a reflection of our dedication to nurturing our bond with anime fans across the country,” added Norman Rabinovich, VP of creative services. “We’re celebrating our collective love for anime and supporting the fandom that makes it all so rewarding.”


Crunchyroll’s debut brand campaign in India marks a significant milestone, not just for the brand but for the anime community in the country. With a stellar lineup of talent, a commitment to authenticity, and a heartfelt celebration of anime’s power to inspire, provoke thought, and evoke emotion, Crunchyroll’s ‘Wish Your World Was Anime’ campaign promises to resonate deeply with audiences across India, further solidifying anime’s place in the cultural zeitgeist of the nation.

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