As International Women’s Day approaches, Decathlon India gears up to launch the second edition of its ‘Play Your Own Way’ campaign, empowering women of diverse ages, backgrounds, and body types to adopt a healthier, more joyful lifestyle through sports. This initiative champions inclusivity and empowerment for all women.
Decathlon India campaign ‘Play Your Own Way’ for Women’s Day
As the world gears up for International Women’s Day, Decathlon India prepares to unveil the second iteration of its Play Your Own Way campaign, aimed at promoting inclusivity and empowerment for women of all ages, backgrounds, and sizes.
Campaign Activities:
Embracing the unique journey of each woman towards a healthier and happier lifestyle, whether through exploring new sports, setting fitness goals, or simply relishing freedom of movement, Decathlon India plans to engage 50,000 women nationwide. Various events, including Women’s Day runs, exclusive cycling and fitness activities, as well as challenges in major stores, are set to encourage women to embrace an active lifestyle.
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Campaign Video:
The campaign is brought to life through a compelling video by Decathlon, showcasing women breaking stereotypes and embracing their individuality through sports. This video serves as a call to action, urging viewers to define their own success and celebrate their unique journey in sports, rather than conforming to societal norms.
Testimonials and Engagement:
Featuring testimonials from prominent women teammates across India, Decathlon highlights its belief in internal transformation. Additionally, an ad audio challenge launched during Women’s Day week invites participation, aiming to unite women under the #HERoesofDecathlon banner, emphasizing collaboration and empowerment.
What do experts have to say about this campaign?
“At Decathlon India, we are committed to nurturing a culture of inclusivity and empowerment, where every individual, regardless of gender, feels valued and supported in their pursuit of an active lifestyle. The ‘Play Your Own Way’ campaign is not just a celebration of women in sports; it is a testament to our unwavering belief in the transformative power of sports to uplift and inspire. Through this campaign, we aim to challenge stereotypes, break down barriers, and create a more inclusive environment where women feel empowered to define their own paths to success,” said Piyush Khattar, country people leader, Decathlon India.
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Conclusion
In conclusion, Decathlon India’s Play Your Own Way campaign stands as a beacon of empowerment and inclusivity, inviting women of all backgrounds and sizes to embrace a healthier and happier lifestyle through sports. As International Women’s Day approaches, the campaign’s multifaceted approach, from citywide events to inspiring videos and engaging challenges, not only encourages women to defy stereotypes and celebrate their unique journeys but also fosters a sense of community and collaboration. Through this initiative, Decathlon India reaffirms its commitment to empowering women and shaping a future where every woman can thrive on her own terms.
